Kantar TNS lead the way at industry conference

Showing leadership in research and innovative thinking, Kantar TNS delivered two presentations at the 2018 AMSRS National Conference. In a powerful showcase accessing the subliminal and conscious minds of consumers, James Brown and Ana Mocanu revealed how innovative eye-tracking research was integral to getting to influencing the behaviours of the customers of a leading healthcare brand, while Helen Kerr and Jocelyn Woodford presented touchpoints insights from their in-field study for The Coca-Cola Company into mobile in-situ response versus online survey response.