Kantar strengthen agile market research leadership across Asia-Pacific by promoting Ilana Sanborn to Head of Kantar Marketplace

Singapore / Sydney: 7 July 2021: In a move to strengthen its reach and leadership across Asia-Pacific, Kantar, the world’s leading data-driven analytics and brand consulting company, today announces the appointment of Ilana Sanborn to the newly created role of Head of Kantar Marketplace, Asia-Pacific. Kantar Marketplace is Kantar’s agile market research platform designed for brands and agencies that want to test, learn and move faster.

Ilana has been with Kantar since 2015 including leading both Australia’s innovation practice and the Kantar Marketplace growth strategy for Australia. Ilana will continue leading the Kantar Marketplace portfolio in Australia and remain a member of the Kantar Australia Board. She joined Kantar after a tenure with McDonalds and completing her MBA.

“I am very excited to have this opportunity to drive growth of the Kantar Marketplace platform across Asia-Pacific to the same heights we are experiencing in Australia,” says Sanborn.

“It is incredibly motivating when I show a client the capability of the platform and demonstrate how Kantar is evolving into a business that uses technology such as Artificial Intelligence and technology platforms to better understand human behaviour. We are helping our clients every day to deliver insights faster and are consistently delivering creative and concept testing within 24-48 hours. With our latest Express Surveys online survey tool, our clients can now receive results in as little as one hour.”

“I’m especially looking forward to working with our teams across the region and partnering with our fantastic clients as they test, learn and move faster. As the speed at which the competitive environments of our clients evolve gets faster, Kantar is ready to support them in that challenge. As we launch more products through this platform, Kantar Marketplace will transform the way we engage with, and support, our clients – especially as we navigate out of the pandemic.”

“I’m proud to work for a business that has continuously allowed me to grow by investing in my career across multiple roles and markets,” adds Sanborn.

Tim Kelsall, Kantar’s Chief Client Officer, Asia-Pacific says 2020 delivered “unprecedented growth as client demand continues to grow.”

“Kantar is continuing to invest in an agile business development and servicing team across the region. Concurrently, we are also investing in wider solutions covering creative and digital testing, concept and innovation testing and on-demand surveys through the Kantar Marketplace platform. I am thrilled to have Ilana work with a wider client base across Asia-Pacific in this expanded role as she leads our commercial growth, product development and client success through Kantar Marketplace.

Launched in 2019, Kantar Marketplace is a market research platform that empowers insights professionals, marketers and agencies to build meaningfully different brands with speed and agility.


Media Notes
Ilana Sanborn and Tim Kelsall are both available for interview.

Kantar is the world’s leading data-driven analytics and brand consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth. www.kantar.com

Kantar Marketplace
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. We are committed to helping you unlock powerful insights through our verified audiences, intuitive self-serve analytics and expert consulting in over 60 countries. https://kantar.com/marketplace