Kantar’s Matt Beal wins best presentation at ESOMAR

Congratulations to Kantar Australia’s Matt Beal who along with Ashley Woods from Google won Best Presentation at ESOMAR APAC 2019.

Their presentation looks at the success of Google’s pioneering Internet Saathi scheme bringing digital access and learnings to women in parts of rural India via a short to long-term behaviour change framework, which focuses on digital literacy, attitudinal change, and economic growth. It also shows how researchers can apply a simple framework to measure the impact of wide-scale interventions seeking to enact socio-economic change.