Kantar Millward Brown shortlisted for B&T Australian Research Agency of the Year
Kantar Millward Brown are extremely proud to be announced today as a finalist in the B&T Awards for Research Agency of the Year. These awards are the preferred benchmark for excellence in Australia and New Zealand’s communications community and are judged by more than 100 of Australia’s most experienced brand marketers, advisors and media owners.
The last twelve months have been one of extraordinary achievement for the team at Kantar Millward Brown and our clients. We launched the inaugural BrandZ™ Top 40 Australia’s Most Valuable Brands study, which tracked the performance of Australia’s most valuable brands using a brand valuation methodology that combines interviews with consumers and financial and business performance analysis. We have also have supported our clients through a period of great change in our country – especially in a time where consumers are increasingly distrusting of brands.
The winner will be announced on November 23. Find out more.