Financial services creative effectiveness is growth in realness

The world of financial services advertising is at once intriguing and fascinating. As Australians grapple with the ongoing cost-of-living crisis, it is a sector ripe for fast creative analysis through the power of AI. I took over 30 brand creative assets across super, insurance (home, car, life and health) and banks and ran it through Kantar’s LinkAI – (where anyone can test their own or competitor digital and TV ads in as few as 15 minutes) to develop a snapshot of Australian financial advertising, just as I recently did on alco-bevs right here in AdNews. I knew that this round of analysis would be the toughest and I walked into it with some degree of trepidation and doubt. But, what a surprise!

This article was published exclusively on on August 21, 2023.