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Posted at h in Brand, Branded Experience, Customer Experience, Diversity & Inclusion, Media & Digital, Talk, Technology, Winning With Women
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What does 2019 hold for digital marketers, and marketing generally? CMO asks a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2019 and beyond, and what marketers will need to know moving forward. Read the predictions including...

Posted at h in Brand, Diversity & Inclusion, Talk, Think, Winning With Women
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Brands promoting gender-balanced marketing are worth £774 billion more, says Kantar UK's WhatWomenWant? research. Brands across the UK are risking their customer relationships and impacting their brand value by failing to correctly reflect, represent and champion women in their marketing and advertising efforts. What Women...

Posted at h in Financial Services, Talk, Think, Winning With Women
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Analysis of over 3,200 consumers in Brand Z’s study of Australia’s most valuable brands reveals that male-skewed brand offerings are forfeiting $5.4 billion every year. Untargeted products, services and marketing result in female under-subscription, particularly in longer-term borrowing and investments.Losses don’t only stem from lower...

Posted at h in Diversity & Inclusion, Talk, Winning With Women
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Analysis of over 3,200 consumers in Brand Z’s study of Australia’s most valuable brands reveals that male-skewed brand offerings are forfeiting $5.4 billion every year. Untargeted products, services and marketing result in female undersubscription, particularly in longer-term borrowing and investments. Losses don’t only stem from...

Posted at h in Diversity & Inclusion, Technology, Think, Winning With Women
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Voice could be a leapfrog technology for women but it requires concerted efforts towards gender-sensitive development to get past current biases and exclusions. Kantar's Global Qualitative Director Anjali Puri discusses why brands must think ‘women-first’ when developing voice applications. Talk to us Qualitative  Carolyn Reid Technology  Alistair Leathwood...