On the eve of International Women’s Day in 2019, Australian brands are still disproportionately out of touch when it comes to gender, says Amy 'Fritz' Fridlund in this exclusive for Marketing magazine. // Read the article...
Marketers are consistently getting gender portrayal wrong in the eyes of consumers, according to the latest Kantar report, AdReaction 2019. // Read the article // Download the report...
Failure to contemporise advertising costs male-skewed brands billions in brand value Failure to portray and target women well impacts ad and campaign effectiveness 66 per cent of Australians believe advertising conforms to gender stereotypes 55 per cent of Australians think advertising reinforces harmful norms Male-skewed brands globally are valued...
What does 2019 hold for digital marketers, and marketing generally? CMO asks a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2019 and beyond, and what marketers will need to know moving forward. Read the predictions including...
Brands promoting gender-balanced marketing are worth £774 billion more, says Kantar UK's WhatWomenWant? research. Brands across the UK are risking their customer relationships and impacting their brand value by failing to correctly reflect, represent and champion women in their marketing and advertising efforts. What Women...
Analysis of over 3,200 consumers in Brand Z’s study of Australia’s most valuable brands reveals that male-skewed brand offerings are forfeiting $5.4 billion every year. Untargeted products, services and marketing result in female under-subscription, particularly in longer-term borrowing and investments.Losses don’t only stem from lower...
Analysis of over 3,200 consumers in Brand Z’s study of Australia’s most valuable brands reveals that male-skewed brand offerings are forfeiting $5.4 billion every year. Untargeted products, services and marketing result in female undersubscription, particularly in longer-term borrowing and investments. Losses don’t only stem from...
Voice could be a leapfrog technology for women but it requires concerted efforts towards gender-sensitive development to get past current biases and exclusions. Kantar's Global Qualitative Director Anjali Puri discusses why brands must think ‘women-first’ when developing voice applications. Talk to us Qualitative Carolyn Reid Technology Alistair Leathwood...
On Tuesday September 4, we will reveal how Australia's financial services industry can better connect with women in this new era of banking at a one-of-a-kind summit in Sydney (with Melbourne to follow on September 11). Find out more about the Winning Over Women Financial...
2018-03-14 As marketers, we have a powerful platform to change the role models and messages society sees about gender, says Anne Rayner, for the benefit of future society and commercially for the brands we represent...
