So, you’ve got a CX platform? Great! You’re 20% there! According to Kantar’s Jake Pilgrim in this exclusive article for marketing magazine, there’s much more to CX than purchasing a platform to convince the higher ups that it’s worth the investment. // Read the article // Discover our...
Kantar Australia’s Head of CX Jake Pilgrim discusses how to achieve effective CX strategies beyond just having the technology. Find out more about great Customer Experience...
Bringing UK and APAC experience in CX across telco, B2B, aviation, healthcare and insurance, Kantar Australia is delighted to announce the appointment of Jake Pilgrim as Head of CX. // Read the article...
Our connectivity is dependent on telcos, and with the advent of 5G and the Internet of Things, their importance is only set to grow, as is the competition. What lessons can we take from an industry facing unprecedented change and disruption? Find out how the...
What does 2019 hold for digital marketers, and marketing generally? CMO asks a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2019 and beyond, and what marketers will need to know moving forward. Read the predictions including...
Trust is indeed a dirty word these days. Media headlines are dominated with stories of its misuse by brands and leaders – and Australians are fed up. Just keeping up with technology alone means trust is now even harder to maintain than the integrity of...
Gone are the days when retail marketing touchpoints were only steps in the path to purchase. In this exclusive insight published exclusively in Marketing magazine, Jon O’Loughlin and Ryan France lay out how brands should tackle their touchpoints in the age of the ‘experience economy’. >> Read the...
By Jamie Thorpe, CX Commercial Director, Kantar TNS UK For CX guidance for your brand talk to us. Sydney: Jon O'Loughlin Melbourne: Marcin Pont There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much...
While visiting Australia, Kantar's Global CEO Eric Salama tells CMO's Vanessa Mitchell about why marketing and CX research is moving back into traditional methods following Brexit and US elections as brands look to better understand why customers are doing what they're doing. Read the full...
Customer centricity is easily talked about, but rarely achieved. Kantar's global CX transformation practice leader Stefan Schmelcher explains why to CMO's Vanessa Mitchell. Check out the full interview here....