// By David Lansanah, Global Head of Innovation - Kantar The global outbreak of Covid- 19 has sparked an upsurge in consumer behaviour change that is forcing brands and marketers to rethink their business strategies. In these uncertain times, resilient brands are those that don’t stop...
Australians are increasingly overwhelmed and concerned about their financial security as new restrictions to combat Covid-19 threaten jobs and income. Based on a two-wave survey of 1,000 Australians between 6-9 March and 20-23 March 2020, Kantar insights reveal that due to the rapidly changing situation,...
In this exclusive article for Marketing Magazine, Kantar's Global head of Creative Development Daren Poole examines whether brands should be slowing down marketing spend during crisis or whether there are long-term advantages for brands to continue business as usual. // Read the article...
What should advertisers and media owners be considering during these challenging times? Should I be spending money on media to advertise, or should I pull my spend? Kantar's Global Head of Media Insights Jane Ostler discusses what brands need to consider at this uncertain time. // Read...
The good news about working remotely is that you can still do so while self-isolated after a skiing trip in the Italian Dolomites. However, unlike humans, brands cannot isolate themselves so easily. With the full effects of the COVID-19 outbreak still to be realised, Kantar's Executive...
The Digital Brand Effect: How Digital Advertising Is Building Brands and Delivering Long-Term Brand Impact IAB Australia partnered with Kantar to deliver independent insight into the contribution digital advertising makes to brand building and long-term impact. In an Australian first, Kantar have analysed their extensive database...
Demonstrated in Kantar’s assessment of the world’s most valuable brands, Australian trust in businesses is dangerously low. James Brown says brands must double down on experience and purpose. // Read the article...
So, you’ve got a CX platform? Great! You’re 20% there! According to Kantar’s Jake Pilgrim in this exclusive article for marketing magazine, there’s much more to CX than purchasing a platform to convince the higher ups that it’s worth the investment. // Read the article // Discover our...
Being involved in Google’s ‘Internet Saathi’ program in rural India transformed Matt Beal’s approach to, and definition of, effective research. // Read the article This article first appeared in the Aug-Oct 2019 – Impactful Insights - of the Australian Market and Social Research Society’s publication Research News....
