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A new study has found that three-quarters of Australians want brands to get more involved with the issues they care about. This is the insight from Purpose in Asia, a new report from Kantar revealing a disconnect between the causes that dominate global media and international brand...
Trust is indeed a dirty word these days. Media headlines are dominated with stories of its misuse by brands and leaders – and Australians are fed up. Just keeping up with technology alone means trust is now even harder to maintain than the integrity of...
Three-quarters of Australians want brands to get more involved with the issues they care about. This is the insight from Purpose in Asia, a new report from Kantar revealing a disconnect between the causes that dominate global media and international brand campaigns, and issues that matter...
Connected intelligence will drive media in 2019 according to the new global prediction report released today by Kantar. “Connected intelligence in all its forms will start to dominate the narrative, as well as new opportunities like voice”, says Kantar’s Global CEO Eric Salama. “How we measure media...
Brands promoting gender-balanced marketing are worth £774 billion more, says Kantar UK's WhatWomenWant? research. Brands across the UK are risking their customer relationships and impacting their brand value by failing to correctly reflect, represent and champion women in their marketing and advertising efforts. What Women...
Analysis of over 3,200 consumers in Brand Z’s study of Australia’s most valuable brands reveals that male-skewed brand offerings are forfeiting $5.4 billion every year. Untargeted products, services and marketing result in female under-subscription, particularly in longer-term borrowing and investments.Losses don’t only stem from lower...
Gone are the days when retail marketing touchpoints were only steps in the path to purchase. In this exclusive insight published exclusively in Marketing magazine, Jon O’Loughlin and Ryan France lay out how brands should tackle their touchpoints in the age of the ‘experience economy’. >> Read the...
Eight out of every ten new products fail in market. Innovation is risky business. We all know that the cost of failure is high and it is easy to be ‘once bitten, twice shy’. But should this fear mean that we let opportunities pass us...
The issue of measurement and metrics has become somewhat polarised in recent years, with a focus on what is ‘good’ or ‘bad’. In fact, rather than ‘either/or’ when it comes to measurement of campaigns, everyone should be concentrating on ‘and’ and bringing everything together. CMO's...
By Jamie Thorpe, CX Commercial Director, Kantar TNS UK For CX guidance for your brand talk to us. Sydney: Jon O'Loughlin Melbourne: Marcin Pont There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much...
