Recent work and analysis from Kantar Australia identified that financial services providers are not fulfilling their full potential with women, writes James Brown in this guest post for Spark Green. // Read the article // Learn more about Winning With Women...
Amazon has become the world’s most valuable brand, according to the 2019 BrandZTMTop 100 Most Valuable Global Brands ranking released today by WPP and Kantar at the New York Stock Exchange. Amazon’s smart acquisitions, that have led to new revenue streams, excellent customer service provision and...
John Cucka writes exclusively for the Australia and New Zealand Property Journal discussing how technology and data can revolutionise the property industry and why businesses should trust the role of data tech in the era of distrust. // Download the article...
There’s plenty of fizz around outbound applications of social media to business issues, but it’s important to take a small step back and see how to answer business issues by looking at social media data, says Rob Kramer in this exclusive article for Marketing magazine. // Read...
IAB Australia's Video Advertising Council present Video Ad-Vantage to discuss the ever-changing video landscape in Australia. Kantar Australia's Head of Creative Development Sam Walters will present 'Video Creative with Cut Through' revealing insights into how to deliver the most effective and creatively engaging video advertising campaigns. Sam joins...
Brands that effectively communicate a clear sense of purpose have the potential to hugely outperform their competitors. BrandZ shows that brands with a strong purpose grow their value at three times the average rate. While the size of the prize is clear, the dangers may be...
In this guest post, Nikki Davey from Kantar discusses why your attitude towards innovation can make or break successful growth. "I read this B&T article discussing the 2019 Ricoh Workplace Innovation Index study with both interest and alarm. The study reveals three-quarters of Australian firms admit...
On the eve of International Women’s Day in 2019, Australian brands are still disproportionately out of touch when it comes to gender, says Amy 'Fritz' Fridlund in this exclusive for Marketing magazine. // Read the article...
Have marketers forgotten about the heartstrings? Or are they too afraid to pull the wrong ones? Sam Walters says Australian marketing needs a healthy dose of emotion. As Plato said, “Human behaviour flows from three main sources: desire, emotion and knowledge” – and when it comes...
Failure to contemporise advertising costs male-skewed brands billions in brand value Failure to portray and target women well impacts ad and campaign effectiveness 66 per cent of Australians believe advertising conforms to gender stereotypes 55 per cent of Australians think advertising reinforces harmful norms Male-skewed brands globally are valued...
