IAB Australia's Video Advertising Council present Video Ad-Vantage to discuss the ever-changing video landscape in Australia. Kantar Australia's Head of Creative Development Sam Walters will present 'Video Creative with Cut Through' revealing insights into how to deliver the most effective and creatively engaging video advertising campaigns. Sam joins...

Have marketers forgotten about the heartstrings? Or are they too afraid to pull the wrong ones? Sam Walters says Australian marketing needs a healthy dose of emotion. As Plato said, “Human behaviour flows from three main sources: desire, emotion and knowledge” – and when it comes...

Failure to contemporise advertising costs male-skewed brands billions in brand value Failure to portray and target women well impacts ad and campaign effectiveness 66 per cent of Australians believe advertising conforms to gender stereotypes 55 per cent of Australians think advertising reinforces harmful norms Male-skewed brands globally are valued...