Demonstrated in Kantar’s assessment of the world’s most valuable brands, Australian trust in businesses is dangerously low. James Brown says brands must double down on experience and purpose. // Read the article...
So, you’ve got a CX platform? Great! You’re 20% there! According to Kantar’s Jake Pilgrim in this exclusive article for marketing magazine, there’s much more to CX than purchasing a platform to convince the higher ups that it’s worth the investment. // Read the article // Discover our...
Being involved in Google’s ‘Internet Saathi’ program in rural India transformed Matt Beal’s approach to, and definition of, effective research. // Read the article This article first appeared in the Aug-Oct 2019 – Impactful Insights - of the Australian Market and Social Research Society’s publication Research News....
Recent work and analysis from Kantar Australia identified that financial services providers are not fulfilling their full potential with women, writes James Brown in this guest post for Spark Green. // Read the article // Learn more about Winning With Women...
John Cucka writes exclusively for the Australia and New Zealand Property Journal discussing how technology and data can revolutionise the property industry and why businesses should trust the role of data tech in the era of distrust. // Download the article...
There’s plenty of fizz around outbound applications of social media to business issues, but it’s important to take a small step back and see how to answer business issues by looking at social media data, says Rob Kramer in this exclusive article for Marketing magazine. // Read...
IAB Australia's Video Advertising Council present Video Ad-Vantage to discuss the ever-changing video landscape in Australia. Kantar Australia's Head of Creative Development Sam Walters will present 'Video Creative with Cut Through' revealing insights into how to deliver the most effective and creatively engaging video advertising campaigns. Sam joins...
Brands that effectively communicate a clear sense of purpose have the potential to hugely outperform their competitors. BrandZ shows that brands with a strong purpose grow their value at three times the average rate. While the size of the prize is clear, the dangers may be...
In this guest post, Nikki Davey from Kantar discusses why your attitude towards innovation can make or break successful growth. "I read this B&T article discussing the 2019 Ricoh Workplace Innovation Index study with both interest and alarm. The study reveals three-quarters of Australian firms admit...
On the eve of International Women’s Day in 2019, Australian brands are still disproportionately out of touch when it comes to gender, says Amy 'Fritz' Fridlund in this exclusive for Marketing magazine. // Read the article...
