Kantar Australia | Technology

Increasingly concerned Aussies are choosing trusted brands delivering safety and value during COVID-19

Posted at h in Brand, Creative Development, Financial Services, FMCG, IPD, Media & Digital, Retail, Talk, Technology, Telco, Think, Travel & Tourism

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Australians are increasingly overwhelmed and concerned about their financial security as new restrictions to combat Covid-19 threaten jobs and income. Based on a two-wave survey of 1,000 Australians between 6-9 March and 20-23 March 2020, Kantar insights reveal that due to the rapidly changing situation,...

Research News Live: Kantar Australia and Google win Best Presentation at ESOMAR APAC

Posted at h in Talk, Technology

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Kantar Australia are proud to announce that Senior Consultant Matt Beal and Google’s Ashley Woods won ‘Best Presentation’ at ESOMAR APAC 2019, held last week in Macau. // Read the article...

Kantar’s Matt Beal wins best presentation at ESOMAR

Posted at h in Talk, Technology

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Congratulations to Kantar Australia’s Matt Beal who along with Ashley Woods from Google won Best Presentation at ESOMAR APAC 2019. Their presentation looks at the success of Google’s pioneering Internet Saathi scheme bringing digital access and learnings to women in parts of rural India via a...

Kantar presenting at ESOMAR Asia-Pacific 2019 with Google

Posted at h in Talk, Technology

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We’re very proud to announce that Kantar’s Matt Beal is in Macau this week presenting at ESOMAR Asia-Pacific 2019. In partnership with our client Google, Matt is presenting ‘Internet Saathi: Building a digital India for all’. With India experiencing a digital revolution with the current government...

Marketing: The business of social data – are we using it respectfully?

Posted at h in Media & Digital, Technology, Think

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There’s plenty of fizz around outbound applications of social media to business issues, but it’s important to take a small step back and see how to answer business issues by looking at social media data, says Rob Kramer in this exclusive article for Marketing magazine. // Read...

Forbes: What marketers want to hear from voice tech and smart speakers

Posted at h in Media & Digital, Talk, Technology

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“Transactional marketing via search and shopping will certainly be a primary use,” says Jane Ostler, global head of media, insights division, at Kantar. “But we will see the rise of marketing activities which can build brands and drive sales: information, entertainment, and even interaction with...

Do brands need to worry about voice shopping?

Posted at h in Brand, FMCG, Retail, Technology, Think

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Voice shopping brings a whole new challenge, particularly for smaller players trying to get established in the marketplace. Kantar Millward Brown's Executive Vice President and Chief Global Analyst Nigel Hollis discusses just how prevalent voice shopping is likely to be and which brands need to...

CMO: Predictions: 9 digital marketing trends for 2019

Posted at h in Brand, Branded Experience, Customer Experience, Diversity & Inclusion, Media & Digital, Talk, Technology, Winning With Women

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What does 2019 hold for digital marketers, and marketing generally? CMO asks a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2019 and beyond, and what marketers will need to know moving forward. Read the predictions including...

Opinion: Banking on trust – what the property industry can learn from Australia’s banking crisis

Posted at h in Customer Experience, Financial Services, Marketing Science, Technology, Think

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Trust is indeed a dirty word these days. Media headlines are dominated with stories of its misuse by brands and leaders – and Australians are fed up. Just keeping up with technology alone means trust is now even harder to maintain than the integrity of...

Opinion: Leapfrogging to equality – thinking ‘women-first’ when developing voice apps

Posted at h in Diversity & Inclusion, Technology, Think, Winning With Women

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Voice could be a leapfrog technology for women but it requires concerted efforts towards gender-sensitive development to get past current biases and exclusions. Kantar's Global Qualitative Director Anjali Puri discusses why brands must think ‘women-first’ when developing voice applications. Talk to us Qualitative Carolyn Reid Technology Alistair Leathwood...