“Transactional marketing via search and shopping will certainly be a primary use,” says Jane Ostler, global head of media, insights division, at Kantar. “But we will see the rise of marketing activities which can build brands and drive sales: information, entertainment, and even interaction with...
Voice shopping brings a whole new challenge, particularly for smaller players trying to get established in the marketplace. Kantar Millward Brown's Executive Vice President and Chief Global Analyst Nigel Hollis discusses just how prevalent voice shopping is likely to be and which brands need to...
What does 2019 hold for digital marketers, and marketing generally? CMO asks a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2019 and beyond, and what marketers will need to know moving forward. Read the predictions including...
Trust is indeed a dirty word these days. Media headlines are dominated with stories of its misuse by brands and leaders – and Australians are fed up. Just keeping up with technology alone means trust is now even harder to maintain than the integrity of...
Voice could be a leapfrog technology for women but it requires concerted efforts towards gender-sensitive development to get past current biases and exclusions. Kantar's Global Qualitative Director Anjali Puri discusses why brands must think ‘women-first’ when developing voice applications. Talk to us Qualitative Carolyn Reid Technology Alistair Leathwood...
In this exclusive article for the Australia and New Zealand Property Journal, Kantar TNS's Alistair Leathwood and John Cucka discuss the Australian smart cities of the future, and why we must all get on board. > Read the article...
