The postponement of the Tokyo Olympics has created opportunities for brands and broadcasters, says Mark Henning, executive director, media and digital, at data analyst group Kantar. // Read the article...
Short of 50% of Australians are worried about Covid-19’s disruption to their daily life, as social distancing measures reach full flow in the country. This is according to new research by data & insights consultancy Kantar. // Read the article...
Two-part Kantar consumer survey shows the changing attitude and worries of Australian consumers in terms of economic, social and purchasing behaviour. // Read the article...
Australians are increasingly concerned about the impact of COVID-19 and are spending nearly twice as much time online in search of answers, according to data released today...
Australians are increasingly overwhelmed and concerned about their financial security as new restrictions to combat Covid-19 threaten jobs and income. Based on a two-wave survey of 1,000 Australians between 6-9 March and 20-23 March 2020, Kantar insights reveal that due to the rapidly changing situation,...
In this exclusive article for Marketing Magazine, Kantar's Global head of Creative Development Daren Poole examines whether brands should be slowing down marketing spend during crisis or whether there are long-term advantages for brands to continue business as usual. // Read the article...
The uncertainty brought by COVID-19 has highlighted how important it is to make decisions quickly. The situation is changing people's lives and its effects on the economy are already being felt across different sectors. For marketers this poses a number of challenges: What is the...
Research and consulting company Kantar has acquired fellow research company Colmar Brunton in its first move since it was spun off from WPP in December. // Read the article...
Kantar, the world’s leading research and consulting company, today announced a number of steps to increase its ability to “understand people and inspire growth” for its clients in Australia. // Read the article...
Following its acquisition of WPP AUNZ's Data Investment Management (DIM) division, Kantar has announced a number of steps which it says will help drive growth for its clients in Australia, including the retirement of the Colmar Brunton brand in the country. // Read the article...
