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The IFC, a member of the World Bank Group, is partnering with the Ministry of Industry, Trade and Tourism and the cruise tourism industry to measure the economic impact of cruising in Fiji. The study — supported by the Australian Government — will help the...
What does 2019 hold for digital marketers, and marketing generally? CMO asks a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2019 and beyond, and what marketers will need to know moving forward. Read the predictions including...
A new study has found that three-quarters of Australians want brands to get more involved with the issues they care about. This is the insight from Purpose in Asia, a new report from Kantar revealing a disconnect between the causes that dominate global media and international brand...
Three-quarters of Australians want brands to get more involved with the issues they care about. This is the insight from Purpose in Asia, a new report from Kantar revealing a disconnect between the causes that dominate global media and international brand campaigns, and issues that matter...
Connected intelligence will drive media in 2019 according to the new global prediction report released today by Kantar. “Connected intelligence in all its forms will start to dominate the narrative, as well as new opportunities like voice”, says Kantar’s Global CEO Eric Salama. “How we measure media...
Brands promoting gender-balanced marketing are worth £774 billion more, says Kantar UK's WhatWomenWant? research. Brands across the UK are risking their customer relationships and impacting their brand value by failing to correctly reflect, represent and champion women in their marketing and advertising efforts. What Women...
Kantar Australia will move Alistair Leathwood, Jonathan Sinton and John Evans into new senior roles in January next year, as Chief Commercial Officer, Head of Kantar TNS and Head of Operations respectively. >> Read the article....
B&T: Kantar Australia CEO Jon Foged today announced three significant leadership appointments with Alistair Leathwood, Jonathan Sinton and John Evans transitioning into new roles to leverage the success of 2018. >>>Read the B&T article....
Kantar Australia CEO Jon Foged today announced three significant leadership appointments with Alistair Leathwood, Jonathan Sinton and John Evans transitioning into new roles to leverage the success of 2018. “The appointments of Alistair, Jonathan and John into these roles will positively impact our people, drive the...
Analysis of over 3,200 consumers in Brand Z’s study of Australia’s most valuable brands reveals that male-skewed brand offerings are forfeiting $5.4 billion every year. Untargeted products, services and marketing result in female under-subscription, particularly in longer-term borrowing and investments.Losses don’t only stem from lower...
