News Digital Networks Australia (News DNA) has released findings that focus on the influence of native content. The Emotional Impact of Branded Content, a study commissioned by News DNA and conducted by Kantar, examines the emotional impact of branded content experiences, by using the latest technologies...
News Digital Networks Australia (News DNA) today released findings from The Emotional Impact of Branded Content, a study exploring the influence of native content. Commissioned by News DNA and conducted by independent research agency Kantar using Kantar’s global creative development Link framework, their proprietary brand lift...
This year's IAB Australia Video Video Ad-Vantage Event hosted by IAB Australia's Video Council Members was a box office hit. Sam Walters, Head of Creative Development at Kantar, started the event with an incredibly engaging presentation covering the important topic of 'Creative Cut Through'. This session...
In Australia, Kantar has promoted Leigh Mander and Jacqui Brandt to MD roles, leading the Sydney and Melbourne offices respectively. Meanwhile, Jonathan Sinton has been promoted to the role of Chief Commercial Officer and James Brown moves into the newly created position of National Head...
Kantar’s Insights Division are proud to announce four senior promotions in the Australia business strengthening the company’s leadership. // Read the article...
Kantar Australia has strengthened its leadership team with several new appointments across its insights division. // Read the article...
Kantar’s Insights Division are proud to announce four senior promotions in the Australia business strengthening the company’s leadership. Leigh Mander and Jacqui Brandt have both been promoted to Managing Director. Both highly experienced leaders, Leigh and Jacqui are now accountable for the commercial success and strategy...
Kantar Australia are proud to announce that Senior Consultant Matt Beal and Google’s Ashley Woods won ‘Best Presentation’ at ESOMAR APAC 2019, held last week in Macau. // Read the article...
Congratulations to Kantar Australia’s Matt Beal who along with Ashley Woods from Google won Best Presentation at ESOMAR APAC 2019. Their presentation looks at the success of Google’s pioneering Internet Saathi scheme bringing digital access and learnings to women in parts of rural India via a...
Kantar's Global Content Lead Amy ‘Fritz’ Fridlund will present 'Building Brand Value through Gender Inclusivity' at the B&T Changing The Ratio summit on 30 May in Sydney. While employee diversity is important, businesses must also be aware of the gender and diversity needs of its customers....
