The postponement of the Tokyo Olympics has created opportunities for brands and broadcasters, says Mark Henning, executive director, media and digital, at data analyst group Kantar. // Read the article...
Short of 50% of Australians are worried about Covid-19’s disruption to their daily life, as social distancing measures reach full flow in the country. This is according to new research by data & insights consultancy Kantar. // Read the article...
Australians are increasingly concerned about the impact of COVID-19 and are spending nearly twice as much time online in search of answers, according to data released today...
Australians are increasingly overwhelmed and concerned about their financial security as new restrictions to combat Covid-19 threaten jobs and income. Based on a two-wave survey of 1,000 Australians between 6-9 March and 20-23 March 2020, Kantar insights reveal that due to the rapidly changing situation,...
In this exclusive article for Marketing Magazine, Kantar's Global head of Creative Development Daren Poole examines whether brands should be slowing down marketing spend during crisis or whether there are long-term advantages for brands to continue business as usual. // Read the article...
What should advertisers and media owners be considering during these challenging times? Should I be spending money on media to advertise, or should I pull my spend? Kantar's Global Head of Media Insights Jane Ostler discusses what brands need to consider at this uncertain time. // Read...
Amid all the jokes of ‘Scotty from Marketing’ and the general cries of a lack of authentic leadership in the current bushfire crisis, one Australian has used the power of social marketing to raise over $51 million in support of the NSW Rural Fire Service....
Published on the eve of International Women’s Day 2019, Kantar's Amy Fridlund said Australian brands are still disproportionately out of touch when it comes to gender in this, Marketing Magazine's #5 most-read opinion article for 2019. // Read the article...
The deluge of digital touchpoints will make it more difficult to connect with consumers in a new era of data and privacy, according to analysis by Kantar. Kantar’s 2020 Media Trends and Predictions Report reveals five key trends for Australian marketers in 2020. // Read the...
As ad spend on social and tech platforms continues to grow in 2020; technology innovations will drive a renaissance in real-world engagement, and new and evolving media channels will create marketing opportunities. Yet, the deluge of digital touchpoints will make it more difficult to connect...
