Kantar’s media and digital gurus discuss how digital media measurement will change with increased privacy rules and plans for restriction to cookies – something that Kantar research reveals that marketers are not prepared for....
"Zero-based budgeting can give marketers the tools to be more commercially driven and reallocate spend in dynamic new ways. But could it also make us more short-term thinkers?" CMO's Nadia Cameron discussed including talking to Kantar Australia Head of Media and Digital, Mark Henning. // Read...
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released by Kantar at IAB Australia’s MeasureUp conference. // Read the article...
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels, according to a new report. The most successful digital brand campaigns deliver a brand impact of 3.5 times that of other campaigns. // Read the article...
Digital channels are effective at delivering brand impact and more cost-efficient than most offline channels, according to an Australian first report released today by Kantar at IAB Australia’s MeasureUp conference. // Read the article...
Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian-first report released today by Kantar at IAB Australia’s MeasureUp conference. The report, The Digital Brand Effect, found that the long term retained brand impacts for...
News Digital Networks Australia (News DNA) has released findings that focus on the influence of native content. The Emotional Impact of Branded Content, a study commissioned by News DNA and conducted by Kantar, examines the emotional impact of branded content experiences, by using the latest technologies...
News Digital Networks Australia (News DNA) today released findings from The Emotional Impact of Branded Content, a study exploring the influence of native content. Commissioned by News DNA and conducted by independent research agency Kantar using Kantar’s global creative development Link framework, their proprietary brand lift...
This year's IAB Australia Video Video Ad-Vantage Event hosted by IAB Australia's Video Council Members was a box office hit. Sam Walters, Head of Creative Development at Kantar, started the event with an incredibly engaging presentation covering the important topic of 'Creative Cut Through'. This session...
Kantar's Global Content Lead Amy ‘Fritz’ Fridlund will present 'Building Brand Value through Gender Inclusivity' at the B&T Changing The Ratio summit on 30 May in Sydney. While employee diversity is important, businesses must also be aware of the gender and diversity needs of its customers....