What does 2019 hold for digital marketers, and marketing generally? CMO asks a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2019 and beyond, and what marketers will need to know moving forward. Read the predictions including...

Failure to understand cross-channel behaviour and uncertainty around optimising media investment are the biggest challenges to assessing marketing performance. This is the key finding of Kantar’s new annual state of marketing study, Getting Media Right released today based on input from 468 senior marketers globally...