News Digital Networks Australia (News DNA) has released findings that focus on the influence of native content. The Emotional Impact of Branded Content, a study commissioned by News DNA and conducted by Kantar, examines the emotional impact of branded content experiences, by using the latest technologies...
News Digital Networks Australia (News DNA) today released findings from The Emotional Impact of Branded Content, a study exploring the influence of native content. Commissioned by News DNA and conducted by independent research agency Kantar using Kantar’s global creative development Link framework, their proprietary brand lift...
This year's IAB Australia Video Video Ad-Vantage Event hosted by IAB Australia's Video Council Members was a box office hit. Sam Walters, Head of Creative Development at Kantar, started the event with an incredibly engaging presentation covering the important topic of 'Creative Cut Through'. This session...
Kantar's Global Content Lead Amy ‘Fritz’ Fridlund will present 'Building Brand Value through Gender Inclusivity' at the B&T Changing The Ratio summit on 30 May in Sydney. While employee diversity is important, businesses must also be aware of the gender and diversity needs of its customers....
Kantar Australia’s Media & Digital client News Corp has been awarded third in the ‘International News Media Association’ Awards – Best Execution of Native Advertising Category. Their 7-Eleven case study used Kantar’s Brand Lift tool incorporating neuroscience techniques to increase the connection between 7-Eleven and...
Kantar's Executive Director, Media & Digital Mark Henning was part of Verizon Media's 'The Future of Performance' in Sydney today. He joined panelists from Verizon, RYOT, Bench Media, HP and Commbank discussing the role and impact of media performance and measurement to over 100 attendees....
Kantar Australia’s Head of Creative Development Sam Walters presented ‘Video Creative with Cut Through’ at IAB Australia’s Video Advertising Council event Video Ad-Vantage. Sam revealed insights into the most effective and creatively engaging video advertising campaigns. He joined speakers from IAB, Twitter, Google, Publicis Media, Westpac,...
There’s plenty of fizz around outbound applications of social media to business issues, but it’s important to take a small step back and see how to answer business issues by looking at social media data, says Rob Kramer in this exclusive article for Marketing magazine. // Read...
CMO asks the experts what they think about Facebook’s announcement that its building a more privacy-focused social platform moving forward - including Kantar's Mark Henning, executive director Media and Digital, who told CMO, "generally speaking, Facebook’s announcements around privacy are a good thing." “It’s great for Facebook to be...
CMO asks the experts what they think of Amazon Advertising's launch in Australia - including Kantar's Head of Media and Digital Mark Henning, who says: "Amazon’s ability to link advertising and sales almost immediately gives it a point of difference in the local market other players...
