Kantar Australia | Financial Services

Opinion: Banking on trust – what the property industry can learn from Australia’s banking crisis

Posted at h in Customer Experience, Financial Services, Marketing Science, Technology, Think

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Trust is indeed a dirty word these days. Media headlines are dominated with stories of its misuse by brands and leaders – and Australians are fed up. Just keeping up with technology alone means trust is now even harder to maintain than the integrity of...

B&T: Study: male-skewed bank marketing loses industry $5.4B every year

Posted at h in Financial Services, Talk, Think, Winning With Women

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Analysis of over 3,200 consumers in Brand Z’s study of Australia’s most valuable brands reveals that male-skewed brand offerings are forfeiting $5.4 billion every year. Untargeted products, services and marketing result in female under-subscription, particularly in longer-term borrowing and investments.Losses don’t only stem from lower...