Kantar Australia | Financial Services

Spark Green: Winning with women

Posted at h in Financial Services, Think, Winning With Women

0 Likes

Recent work and analysis from Kantar Australia identified that financial services providers are not fulfilling their full potential with women, writes James Brown in this guest post for Spark Green. // Read the article // Learn more about Winning With Women...

Opinion: Banking on trust – what the property industry can learn from Australia’s banking crisis

Posted at h in Customer Experience, Financial Services, Marketing Science, Technology, Think

0 Likes

Trust is indeed a dirty word these days. Media headlines are dominated with stories of its misuse by brands and leaders – and Australians are fed up. Just keeping up with technology alone means trust is now even harder to maintain than the integrity of...

B&T: Study: male-skewed bank marketing loses industry $5.4B every year

Posted at h in Financial Services, Talk, Think, Winning With Women

0 Likes

Analysis of over 3,200 consumers in Brand Z’s study of Australia’s most valuable brands reveals that male-skewed brand offerings are forfeiting $5.4 billion every year. Untargeted products, services and marketing result in female under-subscription, particularly in longer-term borrowing and investments.Losses don’t only stem from lower...