As Australia’s flattening curve lends hope to easing coronavirus restrictions, headlines still scream Covid-19 is the biggest global challenge of our lifetime. No-one thinks its fake news; but understanding the human story is what allows brands to learn how to reframe their relevance as we...
Sensory science research expert Dr Denise Hamblin talks to us about taste as the intersection of biology, culture and commerce and how our preferences evolve over time. In an era where people are seeking comfort at home over sharing adventurous experiences on social media, Denise...
This piece reflects the current position as of Friday 20 March 2020 - the day of recording. In this almost unprecedented situation, it is hard to give definitive advice; the following is based on experience from past crises, emerging evidence and third-party sources. It’s been proven...
In unprecedented times when physical human connection is being tested, we have turned to our network to share insights and learnings. Kantar Italy CEO Federico Capeci talks to Kantar Australia CCO Jonathan Sinton showcase both the Italian and Aussie spirit with a virtual coffee and...
Branding is the best single predictor of in-market effects. Kantar’s creative development gurus Sam Walters and Kris Katalbas reveal the strong relationship between an ad’s powerful branding results and the ability to drive short-term sales – and the three core principles to make this happen. // Find...
80% of employees globally have observed some discrimination in their career – but only 1 in 3 feel empowered to escalate the matter. And almost half of employees (46%) believe ‘who you know’ rather than ‘what you know’ drives career progression. If you’re serious about...
The role of brands is changing. Consumers now demand their brands deliver a positive impact in their lives and the world they live in. Brands recognised for high commitment to purpose have grown brand value twice the average with +212% brand growth. As we embark on a...
Kantar’s media and digital gurus discuss how digital media measurement will change with increased privacy rules and plans for restriction to cookies – something that Kantar research reveals that marketers are not prepared for....
Kantar Touchpoints Research Consultant Helen Kerr discusses key findings from a recent study on Australian retail banking touchpoints. She reveals those that are reaching existing customers and those that can impact potential customers and how that fits into the current Australian banking climate. // Discover our financial...
Sustained growth is getting harder for brands as Aussie consumers are less impulsive. Kantar Australia Head of Brand Guidance Gareth O’Neill reveals the insights from brand new research into how brands can meaningfully connect with Australians and deliver growth....