Kantar’s media and digital gurus discuss how digital media measurement will change with increased privacy rules and plans for restriction to cookies – something that Kantar research reveals that marketers are not prepared for....
Kantar Touchpoints Research Consultant Helen Kerr discusses key findings from a recent study on Australian retail banking touchpoints. She reveals those touchpoints that are reaching existing customers and those that can impact potential customers and how that fits into the current Australian banking climate....
Sustained growth is getting harder for brands as Aussie consumers are less impulsive. Kantar Australia Head of Brand Guidance Gareth O’Neill reveals the insights from brand new research into how brands can meaningfully connect with Australians and deliver growth....
Kantar Australia financial services expert and Head of Creative Development Sam Walters discusses insights to the greatest social and commercial imperative in Australian financial services today. He reveals how financial service providers are meeting – or failing to meet – the needs of their female...
Kantar Global CEO Eric Salama reveals what businesses and brands need to consider in this data-driven world and why they must incorporate insights into their strategy and at the heart of their decision-making....
Innovation and brand experience have proven to be critical factors driving performance according to the latest BrandZ™ Top 40 Most Valuable Australian Brands report. Kantar Australia brand and analytics gurus Ryan France and Jarrod Payne reveal the report’s insights and why building a strong brand...
Dr. Niels Neudecker leads Kantar’s global practice for touchpoint management and he speaks with Brian Walker-Catchpole on the power of consumer connection through marketing touchpoints. Based New York City, Niels holds a PhD in marketing performance management and brings a world of experience working with...
Kantar Australia Business Intelligence Director John Cucka talks with Bite Size Insights guest host Jarrod Payne about creating a data centric culture, the evolution of big data and the role of AI as we move towards the necessity of a data centric culture for every...
Kantar’s Global Head of Innovation, Ray Crook reveals the secrets and pitfalls to getting innovation right today to drive growth and revitalise your brand....
Does your creative work in markets beyond or Australia? Or have you been given global creative and want to know how to make it tick at home? Kantar’s Creative Development specialist Dan Lauder talks to Amy ‘Fritz’ Fridlund about the nuances of transcending creative across...