Dr. Niels Neudecker leads Kantar’s global practice for touchpoint management and he speaks with Brian Walker-Catchpole on the power of consumer connection through marketing touchpoints. Based New York City, Niels holds a PhD in marketing performance management and brings a world of experience working with...
Kantar Australia Business Intelligence Director John Cucka talks with Bite Size Insights guest host Jarrod Payne about creating a data centric culture, the evolution of big data and the role of AI as we move towards the necessity of a data centric culture for every...
Kantar’s Global Head of Innovation, Ray Crook reveals the secrets and pitfalls to getting innovation right today to drive growth and revitalise your brand....
Does your creative work in markets beyond or Australia? Or have you been given global creative and want to know how to make it tick at home? Kantar’s Creative Development specialist Dan Lauder talks to Amy ‘Fritz’ Fridlund about the nuances of transcending creative across...
How women in rural India influenced Matt Beal’s approach to research Kantar’s Matt Beal traveled to rural India as part of measuring Google’s ‘Internet Saathi’ program – something he found to be both a privilege and an incredible learning experience about what really comprises effective research....
Kantar Australia’s Head of CX Jake Pilgrim discusses how to achieve effective CX strategies beyond just having the technology. Find out more about great Customer Experience...
People experience brands across an ever-growing range of touchpoints. The most successful brands are able to align all the moments that really matter to consumers – from communications to product experience. Guest host and brand guru Gareth O’Neill speaks with Kantar’s Head of Brand Ryan France...
Dan is a world-renowned design consultant based in New York. In 1981, he co-founded Smart Design, where his OXO Good Grips kitchen tools became a symbol of products designed for everyone. Dan built his extensive career on the belief that design should focus on people, not things. He...
Kantar’s Global Head of Creative Daren Poole reveals the balance between science and art in advertising creative development including discussing the influence of artificial intelligence (AI) on developing ads with impact across the globe. Find out more about how Kantar can help your brand's creative development....
Brian Walker-Catchpole talks to Kantar’s Head of Brand Strategy Jarrod Payne about BrandZ™, the largest 100% customer-centric global brand equity platform that measures the contribution of the brand that is validated to in market sales. Jarrod reveals what Aussie brands can learn to help in...