Kantar Australia

CMO: Predictions: 9 digital marketing trends for 2019

Posted at h in Brand, Branded Experience, Customer Experience, Diversity & Inclusion, Media & Digital, Talk, Technology, Winning With Women

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What does 2019 hold for digital marketers, and marketing generally? CMO asks a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2019 and beyond, and what marketers will need to know moving forward. Read the predictions including...

B&T: Report: Aussie consumers want brands to stand up for local causes

Posted at h in Brand, Diversity & Inclusion, Talk, Think

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A new study has found that three-quarters of Australians want brands to get more involved with the issues they care about. This is the insight from Purpose in Asia, a new report from Kantar revealing a disconnect between the causes that dominate global media and international brand...

New report: Aussie consumers want brands to stand up for local causes

Posted at h in Brand, Diversity & Inclusion, Talk, Think

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Three-quarters of Australians want brands to get more involved with the issues they care about. This is the insight from Purpose in Asia, a new report from Kantar revealing a disconnect between the causes that dominate global media and international brand campaigns, and issues that matter...

New Report: Brands are still failing to connect with women in meaningful ways

Posted at h in Brand, Diversity & Inclusion, Talk, Think, Winning With Women

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Brands promoting gender-balanced marketing are worth £774 billion more, says Kantar UK's WhatWomenWant? research. Brands across the UK are risking their customer relationships and impacting their brand value by failing to correctly reflect, represent and champion women in their marketing and advertising efforts. What Women...

Marketing: Tackling touchpoints – making the most out of memorable brand experience

Posted at h in Brand, Branded Experience, Customer Experience, Think

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Gone are the days when retail marketing touchpoints were only steps in the path to purchase. In this exclusive insight published exclusively in Marketing magazine, Jon O’Loughlin and Ryan France lay out how brands should tackle their touchpoints in the age of the ‘experience economy’. >> Read the...

Opinion: When it comes to customer experience, the time for talk has passed

Posted at h in Branded Experience, Customer Experience, Think

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By Jamie Thorpe, CX Commercial Director, Kantar TNS UK For CX guidance for your brand talk to us. Sydney: Jon O'Loughlin Melbourne: Marcin Pont There’s a lot of talk about the importance and value of customer experience. A LOT of talk. But there is still not as much...

Opinion: Why brand momentum matters to marketing success

Posted at h in Brand Guidance, Branded Experience, Think

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Sales today are often earned in the past and today’s marketing actions have consequences next year. Kantar Millward Brown EVP and Chief Global Analyst Nigel Hollis discusses why one of the most important things that marketing does is to help keep up a brand’s momentum....

Report: Blurring Boundaries – the new relationship between people and brands

Posted at h in Brand Guidance, Branded Experience, Think

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In a new report just released, Kantar identifies the five major digital challenges brand owners need to overcome to improve marketing in a stressed digital era. Blurring Boundaries is an exploration of the changing dynamics in the relationships between people and brands caused by technology....

Opinion: is resilience a strong brand’s greatest benefit?

Posted at h in Brand Guidance, Think

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Usually when we talk about the benefits of developing a strong brand we focus on its potential to amplify gains, to sell more or to price higher; but what if the greatest benefit of a strong brand is to help a business survive setbacks? Kantar...

Insight: Authentically disruptive: staying true, thinking differently

Posted at h in Brand Guidance, Branded Experience, Think

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Disruption is happening all around us, from the TV that we watch, to the taxis we take or the way we make payments. By definition, something that “interrupts an event, activity, or process”, disruption has become a code word for products, services or marketing that...

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CMO: Predictions: 9 digital marketing trends for 2019

B&T: Report: Aussie consumers want brands to stand up for local causes

New report: Aussie consumers want brands to stand up for local causes

New Report: Brands are still failing to connect with women in meaningful ways

Marketing: Tackling touchpoints – making the most out of memorable brand experience

Opinion: When it comes to customer experience, the time for talk has passed

Opinion: Why brand momentum matters to marketing success

Report: Blurring Boundaries – the new relationship between people and brands

Opinion: is resilience a strong brand’s greatest benefit?

Insight: Authentically disruptive: staying true, thinking differently

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