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While most marketers believe they’re doing a good job of avoiding gender stereotypes in ads, almost half of consumers feel like advertisers are still not getting it right, according to Kantar’s 2019 AdReaction: Getting Gender Right report. // Read the B&T article...
Failure to target and portray women effectively impacts campaign effectiveness significantly, according to latest research out of Kantar. In the wake of controversies surrounding the recent Gillette ad and the #metoo movement, Kantar has found 55 per cent of Australians think advertising reinforces harmful norms, and...
Advertisers are lagging behind contemporary society’s attitudes to gender and their failure to reflect that is costing male-skewed brands, claims Kantar in its 2019 Ad Reaction report. The WPP-owned research house’s survey found 66 per cent of Australians believe advertising conforms to gender stereotypes, despite 83...
Marketers are consistently getting gender portrayal wrong in the eyes of consumers, according to the latest Kantar report, AdReaction 2019. // Read the article // Download the report...
Failure to contemporise advertising costs male-skewed brands billions in brand value Failure to portray and target women well impacts ad and campaign effectiveness 66 per cent of Australians believe advertising conforms to gender stereotypes 55 per cent of Australians think advertising reinforces harmful norms Male-skewed brands globally are valued...
"People are more likely to engage with brands which stand for something and reflect the culture we live in,” says Kantar’s Director, Brand, Brian Walker-Catchpole. “We also know that some brands overstep the mark and make absurd claims about values they could never hope to emulate...
Voice shopping brings a whole new challenge, particularly for smaller players trying to get established in the marketplace. Kantar Millward Brown's Executive Vice President and Chief Global Analyst Nigel Hollis discusses just how prevalent voice shopping is likely to be and which brands need to...
Marketing magazine have teamed up with industry leaders to deliver in-depth reports on the hot topics on marketers’ minds. Each month focuses on a special theme and provides insightful, inspiring content on the topic. This retail-focused edition includes a feature from Kantar's Jon O'Loughlin and Ryan...
What does 2019 hold for digital marketers, and marketing generally? CMO asks a raft of industry experts from the marketing technology and industry community to give us their thoughts on 2019 and beyond, and what marketers will need to know moving forward. Read the predictions including...
A new study has found that three-quarters of Australians want brands to get more involved with the issues they care about. This is the insight from Purpose in Asia, a new report from Kantar revealing a disconnect between the causes that dominate global media and international brand...
