Sustained growth is getting harder for brands as Aussie consumers are less impulsive. Kantar Australia Head of Brand Guidance Gareth O’Neill reveals the insights from brand new research into how brands can meaningfully connect with Australians and deliver growth....
Demonstrated in Kantar’s assessment of the world’s most valuable brands, Australian trust in businesses is dangerously low. James Brown says brands must double down on experience and purpose. // Read the article...
Innovation and brand experience have proven to be critical factors driving performance according to the latest BrandZ™ Top 40 Most Valuable Australian Brands report. Kantar Australia brand and analytics gurus Ryan France and Jarrod Payne reveal the report’s insights and why building a strong brand...
Innovation and brand experience have proven to be critical factors driving performance according to the latest BrandZ™ Top 40 Most Valuable Australian Brands report released today by WPP and Kantar. Those perceived as highly innovative are growing on average 10 per cent faster than brands...
Supermarket giants Woolworths and Coles have seen their brand value decline this year due to competition, while brands regarded as being innovative lifted their brand value, according to the latest BrandZ Top 40 Most Valuable Australian Brands report. // Read the article...
WPP and Kantar have released the annual BrandZ top 40, with fresh faces in Australia Post and Afterpay and poor trust damaging financial and telecoms brands. WPP and its former market research house Kantar (now majority owned by Bain Capital) have revealed the top 40 most...
Supermarket giants Woolworths and Coles have seen their brand value decline this year due to competition, while brands regarded as being innovative lifted their brand value, according to the latest BrandZ Top 40 Most Valuable Australian Brands report. // Read the article...
The 2019 BrandZ Top 40 Most Valuable Australian Brands report shows CommBank, ANZ and Telstra at the top of the table but local brands losing value. // Read the article...
Innovation and experience are critical factors driving brand performance, according to analysis by marketing data, insight and consultancy Kantar. Those seen as highly innovative are growing on average 10% faster than brands with a medium-to-low score. High brand experience performers are seeing a 9% improvement in...
Commonwealth Bank tops the list of Australia’s most valuable brands, but, like other Australian banks, it is among the least trusted, according to a new report. The BrandZ Top 40 Most Valuable Australian Brands 2019 list has been released, identifying the most valuable brands in Australia....