Kantar Australia’s Head of Creative Development Sam Walters presented ‘Video Creative with Cut Through’ at IAB Australia’s Video Advertising Council event Video Ad-Vantage. Sam revealed insights into the most effective and creatively engaging video advertising campaigns. He joined speakers from IAB, Twitter, Google, Publicis Media, Westpac,...

IAB Australia's Video Advertising Council present Video Ad-Vantage to discuss the ever-changing video landscape in Australia. Kantar Australia's Head of Creative Development Sam Walters will present 'Video Creative with Cut Through' revealing insights into how to deliver the most effective and creatively engaging video advertising campaigns. Sam joins...

Have marketers forgotten about the heartstrings? Or are they too afraid to pull the wrong ones? Sam Walters says Australian marketing needs a healthy dose of emotion. As Plato said, “Human behaviour flows from three main sources: desire, emotion and knowledge” – and when it comes...

While most marketers believe they’re doing a good job of avoiding gender stereotypes in ads, almost half of consumers feel like advertisers are still not getting it right, according to Kantar’s 2019 AdReaction: Getting Gender Right report. // Read the B&T article...

Failure to target and portray women effectively impacts campaign effectiveness significantly, according to latest research out of Kantar. In the wake of controversies surrounding the recent Gillette ad and the #metoo movement, Kantar has found 55 per cent of Australians think advertising reinforces harmful norms, and...

Advertisers are lagging behind contemporary society’s attitudes to gender and their failure to reflect that is costing male-skewed brands, claims Kantar in its 2019 Ad Reaction report. The WPP-owned research house’s survey found 66 per cent of Australians believe advertising conforms to gender stereotypes, despite 83...

Failure to contemporise advertising costs male-skewed brands billions in brand value Failure to portray and target women well impacts ad and campaign effectiveness 66 per cent of Australians believe advertising conforms to gender stereotypes 55 per cent of Australians think advertising reinforces harmful norms Male-skewed brands globally are valued...