Kantar Australia

Marketing: Where is the love? Injecting emotion back into marketing – and doing it right

Posted at h in AdReaction, Brand, BrandZ, Creative Development, Expertise, Media & Digital, Qual, Think

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Have marketers forgotten about the heartstrings? Or are they too afraid to pull the wrong ones? Sam Walters says Australian marketing needs a healthy dose of emotion. As Plato said, “Human behaviour flows from three main sources: desire, emotion and knowledge” – and when it comes...

B&T: Report: Aussie consumers want brands to stand up for local causes

Posted at h in Brand, Diversity & Inclusion, Qual, Think

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A new study has found that three-quarters of Australians want brands to get more involved with the issues they care about. This is the insight from Purpose in Asia, a new report from Kantar revealing a disconnect between the causes that dominate global media and international brand...

New report: Aussie consumers want brands to stand up for local causes

Posted at h in Brand, Diversity & Inclusion, Qual, Talk, Think

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Three-quarters of Australians want brands to get more involved with the issues they care about. This is the insight from Purpose in Asia, a new report from Kantar revealing a disconnect between the causes that dominate global media and international brand campaigns, and issues that matter...