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Marketing Science
Modern Marketing Dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?
Marketing Science
Why sales might decrease but brand equity does not
Marketing Science
When sales and brand equity move in the same direction
Marketing Science
Media Releases
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Kantar Australia scales world class marketing effectiveness and analytics offer
Customer Experience
Marketing Science
Integrate your CRM and CX data for more successful customer engagement
Marketing Science
What happens when experiential marketing goes virtual?
Marketing Science
Empathy: the foundation of your future insights organisation
Marketing Science
Four actions to ensure a successful Customer Analytics programme
Marketing Science
Data Enrichment: Enrich your data for informed decisions
Brand
Marketing Science
Media & Digital
Beyond brand activism: Three routes to inclusive advertising
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