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ANZ Property Journal: Why you should trust the role of data tech in the era of distrust

Posted at h in Marketing Science, Think

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John Cucka writes exclusively for the Australia and New Zealand Property Journal discussing how technology and data can revolutionise the property industry and why businesses should trust the role of data tech in the era of distrust. // Download the article...

Opinion: Banking on trust – what the property industry can learn from Australia’s banking crisis

Posted at h in Customer Experience, Financial Services, Marketing Science, Technology, Think

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Trust is indeed a dirty word these days. Media headlines are dominated with stories of its misuse by brands and leaders – and Australians are fed up. Just keeping up with technology alone means trust is now even harder to maintain than the integrity of...

Opinion: Data analytics – an education for all in the smart future

Posted at h in Marketing Science, Think

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Business success depends on knowledge and understanding of your customer. In fact, in the age of experience, every connection competes with the best experience your customer has ever had. Kantar TNS's Business Intelligence Director John Cucka writes for the Australian and New Zealand Property Journal...

Opinion: Why gaining our trust is imperative to those building Australia’s smart cities

Posted at h in Marketing Science, Technology, Think

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In this exclusive article for the Australia and New Zealand Property Journal, Kantar TNS's Alistair Leathwood and John Cucka discuss the Australian smart cities of the future, and why we must all get on board. > Read the article...