Innovation and brand experience have proven to be critical factors driving performance according to the latest BrandZ™ Top 40 Most Valuable Australian Brands report released today by WPP and Kantar. Those perceived as highly innovative are growing on average 10 per cent faster than brands...
Supermarket giants Woolworths and Coles have seen their brand value decline this year due to competition, while brands regarded as being innovative lifted their brand value, according to the latest BrandZ Top 40 Most Valuable Australian Brands report. // Read the article...
The 2019 BrandZ Top 40 Most Valuable Australian Brands report shows CommBank, ANZ and Telstra at the top of the table but local brands losing value. // Read the article...
Innovation and experience are critical factors driving brand performance, according to analysis by marketing data, insight and consultancy Kantar. Those seen as highly innovative are growing on average 10% faster than brands with a medium-to-low score. High brand experience performers are seeing a 9% improvement in...
Commonwealth Bank tops the list of Australia’s most valuable brands, but, like other Australian banks, it is among the least trusted, according to a new report. The BrandZ Top 40 Most Valuable Australian Brands 2019 list has been released, identifying the most valuable brands in Australia....
Commonwealth Bank is the number one most valuable Aussie brand, according to the latest BrandZ Top 40 Most Valuable Australian Brands report released today by WPP and Kantar. // Read the article...
Innovation and brand experience have proven to be critical factors driving performance according to the latest BrandZ™ Top 40 Most Valuable Australian Brands report released today by WPP and Kantar. Those perceived as highly innovative are growing on average 10 per cent faster than brands with...
Voice shopping brings a whole new challenge, particularly for smaller players trying to get established in the marketplace. Kantar Millward Brown's Executive Vice President and Chief Global Analyst Nigel Hollis discusses just how prevalent voice shopping is likely to be and which brands need to...
