Amazon has become the world’s most valuable brand, according to the 2019 BrandZTMTop 100 Most Valuable Global Brands ranking released today by WPP and Kantar at the New York Stock Exchange. Amazon’s smart acquisitions, that have led to new revenue streams, excellent customer service provision and...
In this guest post, Nikki Davey from Kantar discusses why your attitude towards innovation can make or break successful growth. "I read this B&T article discussing the 2019 Ricoh Workplace Innovation Index study with both interest and alarm. The study reveals three-quarters of Australian firms admit...
Have marketers forgotten about the heartstrings? Or are they too afraid to pull the wrong ones? Sam Walters says Australian marketing needs a healthy dose of emotion. As Plato said, “Human behaviour flows from three main sources: desire, emotion and knowledge” – and when it comes...
As technology continues to reshape the business landscape, Aussie retailers are keeping pace with the best brands across all industries. Australian retailers hold 11 of the top 40 places in the inaugural Brand Z™ Australia’s Top 40 Most Valuable Brands report, led by sixth placed...
What’s in a brand? Well, it turns out a whole lot. Shopping Centre News explores this new Australian study which measures brand equity – a measurement that is complex for most marketers and brand experts. This week the release of the The BrandZTM Top 40 Most Valuable Australian Brands...
Retail was named the second top performing sector within Australia’s economy next to the banking sector, according to a recent study by WPP and Kantar Millward Brown. Retail followed banking at $19.6 billion, according to the BrandZTM Top 40 Most Valuable Oz Brands study, which tracks...
Australia’s first-ever BrandZTM Top 40 Most Valuable Oz Brands ranking has seen finance brands lead the way, coupled with a strong showing from select telecommunications providers and retailers. The new annual study by WPP and Kantar Millward Brown tracks the performance of Australia’s most valuable brands through the world’s largest brand...
