"While BPAY has been around for years and is well known and understood by the older generations, research BPAY recently undertook via Millward Brown showed younger generations, specifically those aged between 25-34, didn’t use the platform as much as their older counterparts." "Last year, in conjunction...

Kantar Australia’s Head of Creative Development Sam Walters presented ‘Video Creative with Cut Through’ at IAB Australia’s Video Advertising Council event Video Ad-Vantage. Sam revealed insights into the most effective and creatively engaging video advertising campaigns. He joined speakers from IAB, Twitter, Google, Publicis Media, Westpac,...

IAB Australia's Video Advertising Council present Video Ad-Vantage to discuss the ever-changing video landscape in Australia. Kantar Australia's Head of Creative Development Sam Walters will present 'Video Creative with Cut Through' revealing insights into how to deliver the most effective and creatively engaging video advertising campaigns. Sam joins...

CMO asks the experts what they think about Facebook’s announcement that its building a more privacy-focused social platform moving forward - including Kantar's Mark Henning, executive director Media and Digital, who told CMO, "generally speaking, Facebook’s announcements around privacy are a good thing." “It’s great for Facebook to be...