Kantar's Global Content Lead Amy ‘Fritz’ Fridlund will present 'Building Brand Value through Gender Inclusivity' at the B&T Changing The Ratio summit on 30 May in Sydney. While employee diversity is important, businesses must also be aware of the gender and diversity needs of its customers....
Kantar Australia’s Media & Digital client News Corp has been awarded third in the ‘International News Media Association’ Awards – Best Execution of Native Advertising Category. Their 7-Eleven case study used Kantar’s Brand Lift tool incorporating neuroscience techniques to increase the connection between 7-Eleven and...
We’re very proud to announce that Kantar’s Matt Beal is in Macau this week presenting at ESOMAR Asia-Pacific 2019. In partnership with our client Google, Matt is presenting ‘Internet Saathi: Building a digital India for all’. With India experiencing a digital revolution with the current government...
"While BPAY has been around for years and is well known and understood by the older generations, research BPAY recently undertook via Millward Brown showed younger generations, specifically those aged between 25-34, didn’t use the platform as much as their older counterparts." "Last year, in conjunction...
Kantar's Executive Director, Media & Digital Mark Henning was part of Verizon Media's 'The Future of Performance' in Sydney today. He joined panelists from Verizon, RYOT, Bench Media, HP and Commbank discussing the role and impact of media performance and measurement to over 100 attendees....
Kantar Australia’s Head of Creative Development Sam Walters presented ‘Video Creative with Cut Through’ at IAB Australia’s Video Advertising Council event Video Ad-Vantage. Sam revealed insights into the most effective and creatively engaging video advertising campaigns. He joined speakers from IAB, Twitter, Google, Publicis Media, Westpac,...
There’s plenty of fizz around outbound applications of social media to business issues, but it’s important to take a small step back and see how to answer business issues by looking at social media data, says Rob Kramer in this exclusive article for Marketing magazine. // Read...
IAB Australia's Video Advertising Council present Video Ad-Vantage to discuss the ever-changing video landscape in Australia. Kantar Australia's Head of Creative Development Sam Walters will present 'Video Creative with Cut Through' revealing insights into how to deliver the most effective and creatively engaging video advertising campaigns. Sam joins...
CMO asks the experts what they think about Facebook’s announcement that its building a more privacy-focused social platform moving forward - including Kantar's Mark Henning, executive director Media and Digital, who told CMO, "generally speaking, Facebook’s announcements around privacy are a good thing." “It’s great for Facebook to be...
Brands that effectively communicate a clear sense of purpose have the potential to hugely outperform their competitors. BrandZ shows that brands with a strong purpose grow their value at three times the average rate. While the size of the prize is clear, the dangers may be...
