Marketing: Why your brand needs to build disruption into innovation, insights and intelligence
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in Brand, BrandZ, Customer Experience, IPD, Kantar Marketplace, Marketing Science, Media & Digital, Qual, Retail, Sensory, Talk, Technology, Think, Touchpoints
As businesses attempt to surge through one of the greatest disruptions in recent memory, it is important to stay agile and build a strong brand to recover quickly. In this exclusive article published in Marketing Magazine, John Cucka and Dr. Denise Hamblin from Kantar use insights to explore how brands can better understand customer needs and revamp strategy in times of disruption.