Aerial views: Keeping grounded travellers engaged through apps

Travel apps are becoming more important in APAC despite the slowdown in international travel. Companies looking for ways to help people with contactless travel during the pandemic have found apps to be crucial. They let travellers carry out essential tasks and can serve as a digital vaccination passport.

As people’s evolving expectations raise the bar for brands, these emerging trends across APAC are a window into the future of travel down under. To find out how travellers’ app usage is evolving, Google partnered with Kantar to survey 6,000 people from across six markets in APAC — including Australia. We discussed the findings in a recent podcast in which regional travel brands joined us to share how they’ve been acting on these travel industry trends to better engage with people.

This article was published on on September 2021.