Amazon Prime Video and Disney+ command the highest shares of new subscriptions this quarter at 19% and 18% respectively.

 Headline results for the service in Australia are now available for the second quarter of 2022:

• ­6.3 million Australian households subscribe to at least one video streaming service in Q2 22. Whilst total market penetration remained broadly static compared with Q1 22 at 63.6% of households, those households with under 25-year-olds present in the home saw a fairly steep decline in penetration of 4% points, or -62,000 households, as the cost of living continues to rise and soaring prices force consumers to find ways of saving money. ­
• Netflix remained by far the dominant provider, however, Kantar data shows that among homes with at least one subscription service, Netflix share has fallen from 80% in Q1 22 to 78.8% in Q2 22. ­
• 666,000 Subscription Video on Demand (SVoD) services were cancelled in Q2 22, with a further 16% planning to cancel a service.
• ­Just under 4% of households signed up to a new video streaming service in Q2 22. Amazon Prime Video and Disney+ command the highest shares of new subscriptions this quarter at 19% and 18% respectively with both services enjoying share growth quarter-on-quarter.