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Insights
About
Connect
Talk
New Kantar study reveals a greater focus on performance marketing in Australia and identifies the traits of high performing marketing effectiveness organisations
Brand
Consulting
IPD
Diary of a CMO: Is your category’s ceiling coming down on you?
Talk
Virgin Australia named a Rising Innovative Brand in Kantar’s Outstanding Innovation Awards 2024
Creative Development
AI 2030: Benchmarking Insights in the AI Era of Human+
Brand
BrandZ
As consumers struggle, brands must rethink their pricing strategy
Media & Digital
Move over cookies, the new north star for advertising is consumer choice
Media & Digital
Revealed: The top-ranking advertising channels and brands for 2024
Media & Digital
Media Releases
Talk
Australians remain a challenging advertising audience seeking humorous ads or those telling an interesting story as offline hold top equity rankings in Kantar’s 2024 Media Reactions study
Creative Development
The content factory mindset caused the creative effectiveness crisis
Brand
BrandZ
Diary of a CMO: I am a small brand with big dreams, how can I grow faster?
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