Razel Cruz, Author at Kantar Australia

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The third age of consumption: What the new era requires of brand management

Brand Marketing Science

The importance of brand equity in understanding sales

Shopping under the influence: Why social e-commerce matters in your media strategy

Brand Marketing Science Media & Digital Technology

Five steps to getting serious about Share of Search

Brand Coronavirus

Top 10 ways the coronavirus will impact brands and marketing in 2021

Brand Coronavirus Customer Experience Retail

More than half of global business leaders don’t expect economic recovery until 2022

Brand Coronavirus Sustainability

A purpose-led strategy will be essential for businesses following COVID-19

Brand Coronavirus Media & Digital

Why creative testing must be part of brand tracking

Brand Coronavirus

COVID-19 has changed the context; brand tracking needs to adapt

Media & Digital Talk Uncategorised

The advertising multipliers that matter are not what marketers think

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