News Digital Networks Australia (News DNA) has released findings that focus on the influence of native content. The Emotional Impact of Branded Content, a study commissioned by News DNA and conducted by Kantar, examines the emotional impact of branded content experiences, by using the latest technologies...
News Digital Networks Australia (News DNA) today released findings from The Emotional Impact of Branded Content, a study exploring the influence of native content. Commissioned by News DNA and conducted by independent research agency Kantar using Kantar’s global creative development Link framework, their proprietary brand lift...
Kantar Australia’s Media & Digital client News Corp has been awarded third in the ‘International News Media Association’ Awards – Best Execution of Native Advertising Category. Their 7-Eleven case study used Kantar’s Brand Lift tool incorporating neuroscience techniques to increase the connection between 7-Eleven and...
Marketing speaks with Deepak Varma, Kantar’s global head of neuroscience, about the powerful marketing insights his practice is revealing. With a passion for evangelising the use of consumer neuroscience in marketing, Deepak Varma has experience in measuring the deep subconscious in the areas of advertising, packaging, product...
What do EEG, sailing meteorologists and the 2016 US election have to teach marketers about prediction? Kantar Millward Brown neuroscience lead Haydn Northover writes exclusively for Marketing Magazine and says just asking has never been sufficient in developing holistic advertising predictions. Read the article. Learn how...
