Opinion: The brain lies – taking neurology in advertising to new heights

What do EEG, sailing meteorologists and the 2016 US election have to teach marketers about prediction? Kantar Millward Brown neuroscience lead Haydn Northover writes exclusively for Marketing Magazine and says just asking has never been sufficient in developing holistic advertising predictions. Read the article.

Learn how neuroscience can influence your brand communications. Talk to us  Haydn Northover.