AI has been around in various forms for 50+ years, however Generative AI models such as ChatGPT have captured popular imagination in a way that previous technologies did not, and businesses all over the world are scrambling to create AI roadmaps and AI strategies that match the new pace of advances. At Kantar, we have a rich history of innovation in this space, with AI and machine learning deeply embedded across our entire product suite and ways of working.

Here you can find what you need to navigate in this ever-changing world of AI and discover opportunities to shape your brand future. 

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