Great creativity brings people together lightheartedly and makes the brand stand out consistently. The brand linkage is unmissable, and the story is singularly owned by the brand. Brands that manage to do this with humility are the ones that move us closer to them. The execution of these ideas need to be clear, simple, intuitive and emotive. This appeals to the senses and is easy on the brain. They resonate, inform, and engage – the heart of effective advertising.