Discover the 15 rules of marketing effectiveness
Kantar has been working in marketing effectiveness for over 50 years, and we have helped thousands of organisations improve their marketing results. Our Marketing Effectiveness Playbook captures some of our learnings and provides practical insights on how you can make your marketing more effective.
The playbook covers a wide range of topics, from the brief and media planning to creative execution and measurement. It also includes case studies from real-world organisations that have successfully improved their marketing effectiveness. Discover the secrets to marketing effectiveness.
Discover the secrets to marketing effectiveness
Register your interest in an insight-led tailored engagement session with a marketing effectiveness consultant deep diving into your sector and brand
2023 EVENT HIGHLIGHTS
Marketing effectiveness is a rising conversation in almost all organisations today. The challenge of doing more with less (and proving it!) has no easy answers.
We reveal the challenges and opportunities around driving effective marketing outcomes for businesses of different shapes and sizes. We’ll share robust conversation, and tips and tricks looking through a holistic lens, covering ROI and creative impact in a new media landscape as well as organisational design and capability to succeed in the future.
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LinkAI
LINK AI is a predictive AI solution that helps identify the performance of your ads across TV and Digital using our LINK normative database benchmarks based on 250k+ ads across categories in just 15 mins.
Media Simulator
The Media simulator will optimise your media spends and provide the most effective return to drive higher brand outcomes. It is powered by 179 real campaigns that uses Kantar’s CrossMedia methodology.
Unified Marketing Measurement and Optimisation (UMMO)
An AI-enabled platform to understand and optimise your full marketing mix, powered by models that integrate marketing with other internal and external factors.
BRAND VALUE CREATION AND PROTECTING MARGINS
CREATIVE QUALITY DRIVES EFFECTIVENESS
OPTIMISING THE BALANCE OF THE MARKETING MIX
Kantar is proud to be the Strategic Insights Partner of Effie Awards Europe, the prestigious marketing effectiveness awards.
UNLOCKING THE BRAND BUILDING POWER OF DIGITAL
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