Marketing effectiveness is a rising conversation in almost all organisations today. The challenge of doing more with less (and proving it!) has no easy answers.
We reveal the challenges and opportunities around driving effective marketing outcomes for businesses of different shapes and sizes. We’ll share robust conversation, and tips and tricks looking through a holistic lens, covering ROI and creative impact in a new media landscape as well as organisational design and capability to succeed in the future.
LINK AI is a predictive AI solution that helps identify the performance of your ads across TV and Digital using our LINK normative database benchmarks based on 250k+ ads across categories in just 15 mins.
The Media simulator will optimise your media spends and provide the most effective return to drive higher brand outcomes. It is powered by 179 real campaigns that uses Kantar’s CrossMedia methodology.
Unified Marketing Measurement and Optimisation (UMMO)
An AI-enabled platform to understand and optimise your full marketing mix, powered by models that integrate marketing with other internal and external factors.