The language of sustainability

Language is the way in which we define meaning, shape action and align teams, but if language is ill-defined or inconsistently used, the confusion can shape the world around us in ways that we wish it wouldn’t.


Sustainability has a language problem. There is no doubt that the level of interest in ‘sustainability’ continues to grow at pace – so I am pleased to share our latest thought leadership covering greenwashing, trust and how to get your sustainability messaging, advertising and communications right to best connect with every Australian.