FEATURED
The Great Australian Bite
The value of the consumer experience in the cost-of-living crisis
Cost-of-living is now the great human unifier. And in this period of economic turmoil, your brand has a real chance to help Australians to unlock their mental wealth, build self-esteem, and increase the value exchange. In this latest edition of The Value Imperative, we examine:
- the role of pricing and shrinkflation on consumer perceptions and financial outcomes
- the impact of cost-of-living on our sustainable behaviours
- how to optimise the customer experience and innovation to deliver what Australians want and need right now – and into the future – without compromising strategy and long-term metrics.
And this is all underpinned by having a meaningfully different brand.
Finding Financial Freedom
Helping Australians navigate the tipping point in achieving mental wealth and financial sustainability
Our 2023 Finding Financial Freedom state-of-the-nation reveals two in five Australians say their financial situation is worse than a year ago, and three-quarters are not optimistic about their financial future. This crush on Australia’s ‘mental wealth’ is not only setting us up for potentially devastating consequences, but also shaping:
- how people interact with financial products and services
- how people respond to communications or advertising
- the type of customer experiences that motivates us to engage with a financial brand.
Help Australians on the path to finding financial freedom today
MORE INSIGHTS
