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Mastering: Marketing Effectiveness
Evidence-based insights to support sustainable long-term growth in Australia
Including a 2024 Australian state-of-the-industry overview in collaboration with WARC
Delivering effective marketing is one of the biggest challenges and opportunities facing Australian businesses today. From establishing the commercial credibility of marketing internally to the impact of AI on content creation, media buying and measurement, there is a heightened focus on effectiveness, alongside diminishing confidence in how to achieve it.
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Brands grow by being Meaningfully Different to More People. We have analysed 6.5 billion data points on how people feel and act and deployed the very best of Kantar’s brand experts, data scientists and analytical leaders to synthetise the essence of driving growth – the result is our Blueprint for Brand Growth.
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Kantar’s Sustainability Sector Index 2023 takes a deep dive into sector-focused insights. This helps explain what really matters to consumers in your category, how they currently perceive brands in your sector and consequently, how they behave – all designed to feed into shaping your marketing approach to sustainability. The study covers 32,000 interviews across 42 sectors in 33 countries, supporting the formation of powerful global and local strategies.
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