Brand

People experience brands across an ever-growing range of touchpoints. The most successful brands are able to align all the moments that really matter to consumers – from communications to product experience. We live in the age of experience and help brands drive volume share, command a higher price premium, increase marketing ROI, and achieve future brand growth. We’ll help you identify brand opportunities and optimise your budget in today’s fast-moving digital and mobile world, and identify and shape the touchpoints that will create impact in the mind and in the market, and deliver extraordinary growth for your brand.

 

Reports

Blurring Boundaries

Brand Z Australia’s Top 40 Most Valuable Brands 2018

Latest insights

Our brand toolkit

Branded Experience 

A unique branded experience is consistent, brand-aligned and memorable. Emotion is its core. We help you measure and manage what’s in your customer’s hearts underpinned by data analytics.

Brand Guidance

Knowing how, when and where to activate your brand has never been more important or more possible. Our brand guidance systems provide actionable insights for your business, when you need them.

Brand Strategy

At the heart of every brand is its purpose. At the intersection of brand, consumers, and business, we’ll help you build and embed winning purpose to anticipate your challenges and opportunities.

BrandZ

Learn more about the insights behind Australia’s most successful and valuable brands. Brand Z unleashes key lessons for building strong brands that stand the test of time.