The $5.4 billion dollar hole – why our banks need to start winning with women
Analysis of over 3,200 consumers in Brand Z’s study of Australia’s most valuable brands reveals that...
No commentAnalysis of over 3,200 consumers in Brand Z’s study of Australia’s most valuable brands reveals that...
No comment80% of employees globally have observed some discrimination in their career – but only 1 in 3 feel e...
No commentAmy ‘Fritz’ Fridlund chats to Kantar’s Australian Head of Media and Digital to understand what marke...
No commentDan is a world-renowned design consultant based in New York. In 1981, he co-founded Smart Design, wh...
No commentVoice could be a leapfrog technology for women but it requires concerted efforts towards gender-sens...
No commentThe gender culture of all businesses permeates every aspect of day-to-day work – respect for women, ...
No commentBrands promoting gender-balanced marketing are worth £774 billion more, says Kantar UK’s WhatW...
No commentThree-quarters of Australians want brands to get more involved with the issues they care about. This...
No comment2018-03-07 Ahead of International Woman’s Day on Thursday, Kantar TNS’ Anne Rayner consi...
No commentAdvertisers are lagging behind contemporary society’s attitudes to gender and their failure to refle...
No comment2018-03-14 As marketers, we have a powerful platform to change the role models and messages society ...
No commentMarketers are consistently getting gender portrayal wrong in the eyes of consumers, according to the...
No commentOn the eve of International Women’s Day in 2019, Australian brands are still disproportionately out ...
No commentPublished on the eve of International Women’s Day 2019, Kantar’s Amy Fridlund said Australian ...
No commentKantar’s Global Content Lead Amy ‘Fritz’ Fridlund will present ‘Building Brand Value thr...
No commentWhat does 2019 hold for digital marketers, and marketing generally? CMO asks a raft of industry expe...
No commentFailure to target and portray women effectively impacts campaign effectiveness significantly, accord...
No commentA new study has found that three-quarters of Australians want brands to get more involved with the i...
No commentWhile most marketers believe they’re doing a good job of avoiding gender stereotypes in ads, almost ...
No commentFailure to contemporise advertising costs male-skewed brands billions in brand value Failure to port...
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