The $5.4 billion dollar hole – why our banks need to start winning with women
Analysis of over 3,200 consumers in Brand Z’s study of Australia’s most valuable brands reveals that...
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Podcast: Transforming workplace culture through measuring equality, diversity and inclusion
80% of employees globally have observed some discrimination in their career – but only 1 in 3 feel e...
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Podcast: The importance of gender portrayal in advertising and media
Amy ‘Fritz’ Fridlund chats to Kantar’s Australian Head of Media and Digital to understand what marke...
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Podcast: Designing to the edges with 4B’s Dan Formosa
Dan is a world-renowned design consultant based in New York. In 1981, he co-founded Smart Design, wh...
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Opinion: Leapfrogging to equality – thinking ‘women-first’ when developing voice apps
Voice could be a leapfrog technology for women but it requires concerted efforts towards gender-sens...
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Opinion: #UsFirst – why we must be first to influence real change beyond #MeToo
The gender culture of all businesses permeates every aspect of day-to-day work – respect for women, ...
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New Report: Brands are still failing to connect with women in meaningful ways
Brands promoting gender-balanced marketing are worth £774 billion more, says Kantar UK’s WhatW...
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New report: Aussie consumers want brands to stand up for local causes
Three-quarters of Australians want brands to get more involved with the issues they care about. This...
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Mumbrella: Killing unconscious bias is the only way to solve advertising’s gender problem
2018-03-07 Ahead of International Woman’s Day on Thursday, Kantar TNS’ Anne Rayner consi...
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Mumbrella: Advertising’s gender stereotypes are hurting brand value, claims Kantar
Advertisers are lagging behind contemporary society’s attitudes to gender and their failure to refle...
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Marketing: Why your brand must have a position on gender
2018-03-14 As marketers, we have a powerful platform to change the role models and messages society ...
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Marketing: Kantar study finds marketers and consumers split on gender stereotypes
Marketers are consistently getting gender portrayal wrong in the eyes of consumers, according to the...
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Marketing: Australian brands just can’t get gender right – and consumers have noticed
On the eve of International Women’s Day in 2019, Australian brands are still disproportionately out ...
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Marketing Mag’s year in review: our 10 most-read opinion pieces of 2019
Published on the eve of International Women’s Day 2019, Kantar’s Amy Fridlund said Australian ...
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Kantar’s Amy Fridlund speaking at B&T Changing The Ratio summit
Kantar’s Global Content Lead Amy ‘Fritz’ Fridlund will present ‘Building Brand Value thr...
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CMO: Predictions: 9 digital marketing trends for 2019
What does 2019 hold for digital marketers, and marketing generally? CMO asks a raft of industry expe...
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CMO: Kantar has found 55 per cent of Australians think advertising reinforces harmful norms
Failure to target and portray women effectively impacts campaign effectiveness significantly, accord...
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B&T: Report: Aussie consumers want brands to stand up for local causes
A new study has found that three-quarters of Australians want brands to get more involved with the i...
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B&T: Kantar – Major disconnect between marketers and consumers relating to gender stereotypes
While most marketers believe they’re doing a good job of avoiding gender stereotypes in ads, almost ...
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AdReaction 2019 – Advertising complacency perpetuating gender stereotypes in Australia
Failure to contemporise advertising costs male-skewed brands billions in brand value Failure to port...
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