Opinion: Leapfrogging to equality – thinking ‘women-first’ when developing voice apps
Voice could be a leapfrog technology for women but it requires concerted efforts towards gender-sensitive development to get past current biases and exclusions. Kantar’s Global Qualitative Director Anjali Puri discusses why brands must think ‘women-first’ when developing voice applications.
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Qualitative Carolyn Reid
Technology Alistair Leathwood