Opinion: Leapfrogging to equality – thinking ‘women-first’ when developing voice apps
Posted at h in Diversity & Inclusion, Technology, Think, Winning With Women
Voice could be a leapfrog technology for women but it requires concerted efforts towards gender-sensitive development to get past current biases and exclusions. Kantar’s Global Qualitative Director Anjali Puri discusses why brands must think ‘women-first’ when developing voice applications.
Talk to us
Qualitative Carolyn Reid
Technology Alistair Leathwood