Sydney, June 8, 2021: Kantar today announces the appointment of Irene Joshy to lead their Creative Domain in Australia. In her new role as Head of Creative, Irene brings a wealth of experience to Australian clients including over 18 years in the wider Kantar business and most recently leading its creative development arena across Asia-Pacific.

Irene began her career teaching social anthropology and social research at the University of Mumbai before moving into consumer insights research and advertising, including tenures at Colgate Palmolive, Lowe Lintas and Nielsen. Her time in Asia-Pacific spans countries like India, China and Singapore with a remit across North and South-East Asia.

Kantar’s Managing Director, Insights – Australia and New Zealand, Jon Foged says, “We are thrilled to have Irene join us in Australia. Her most recent work in creative and advertising across Asia-Pacific has informed powerful client strategies through the lens of culture and consumer insights and into early-stage creative development. Irene is hugely client centric, tenacious, has a strong willingness to support both our people and clients, and brings a high dose of energy to our business.”

Irene Joshy says, “Kantar’s Australian business has always produced some of the best work across the region and the globe. I am thrilled to be a part of this super achiever team. ‘Great things in business are never done by one person’ and I look forward to joining a world-class team of passionate people who help steer our clients’ growth through impactful creative.”

“Drawing on the world’s largest database, behavioural measures, neuroscience capabilities and extensively validated solutions, we show brands how to develop and optimise their advertising to stand out, create meaningful impressions and generate sales,” adds Joshy.

“Kantar’s creative domain is driven by the knowledge that successful campaigns start with a clear human insight, and tell stories that resonate, consistently, across all touchpoints. They communicate a meaningful difference, generate sales in the short-term, build brands in the long-term and have the power to increase ROI ten-fold. I love helping clients and brands to navigate the creative journey from identifying the best idea right through to flawless execution and best practice learnings for their next campaign.”

Irene is relocating from Singapore to be based in Melbourne and her appointment is effective immediately.

-ends-