Kantar Australia’s Head of Creative Development Sam Walters presented ‘Video Creative with Cut Throu...
Successful campaigns start with a clear human insight, and tell stories that resonate, consistently, across all touchpoints, online and off. They communicate a meaningful difference, generate sales in the short-term, build brands in the long-term and have the power to increase ROI ten-fold.
We help clients navigate the creative journey from identifying the best idea, right through to flawless execution and best practice learnings for their next campaign. Drawing on the world’s largest database, behavioural measures, neuroscience capabilities, and extensively validated solutions, we show brands how to develop and optimise their creative to stand out, create meaningful impressions and generate sales.
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