Creative Development

Grow your brand with extraordinary creative


Successful campaigns start with a clear human insight, and tell stories that resonate, consistently, across all touchpoints, online and off. They communicate a meaningful difference, generate sales in the short-term, build brands in the long-term and have the power to increase ROI ten-fold.


We help clients navigate the creative journey from identifying the best idea, right through to flawless execution and best practice learnings for their next campaign. Drawing on the world’s largest database, behavioural measures, neuroscience capabilities, and extensively validated solutions, we show brands how to develop and optimise their creative to stand out, create meaningful impressions and generate sales.

IAB Australia Video Summit

How to win in a digital world

The world’s most creative and effective ads

Great advertising needs to drive short term sales and build your brand in the long term. We analysed over 10,000 ads we tested in 2020 to identify the best ads. 


Kantar’s Creative Effectiveness Awards are the only advertising awards judged by consumers. They celebrate winning ads that are both creative and effective: advertising that is distinctive and helps drive sales in the short term and creates meaningful impressions to build brands in the long term.


We had an impressive shortlist for this year’s awards – and the winners span 9 categories and 11 countries.