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Media & Digital
Beyond presence: Why positive portrayal in advertising matters for gender equality and ROI
Media & Digital
Businesses will need a complete picture for 2024
Media & Digital
10 reasons to use shopper-based targeting
Media & Digital
Attitudes towards Generative AI: Hype or tripe?
Brand
IPD
Media & Digital
The future of generative AI in advertising: Efficiency without effectiveness?
Media & Digital
Beyond viewability: The role of attention in creative effectiveness
Creative Development
Kantar Marketplace
Media & Digital
Media Releases
Talk
Kantar launches new attention measurement framework helping brands cut through the noise
Kantar Marketplace
Media & Digital
How AI can help ensure you are harnessing the power of celebrity in your advertising
Media & Digital
Retail
How KFC Integrated Creative Quality into Their Marketing Effectiveness Assessments
Media & Digital
100 years and counting: how centennial media brands stay relevant
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