Media Insights

We help clients navigate media decisions in today’s fast-changing world of media – to drive brand growth. With comprehensive media solutions for enhanced planning, effectiveness measurement and optimisation, Kantar’s expertise helps maximise the ROI of marketing budgets by driving sales growth today and creating demand for tomorrow.

Cookieless Measurement

Media Trends & Predictions

Media Reactions

Our Offer


CrossMedia evaluates multichannel campaigns by isolating the impact of each channel on brand success and understanding channel synergies.

Brand Lift

Brand Lift measures campaign impact, analyses performance, highlights what’s working and shows how to optimise return on investment for campaigns.

Context Lab

Context Lab allows you to understand the effectiveness of content in specific digital contexts before the campaign goes live.

Videos and Webinars

Kantar Media

Context Lab

Brand Lift Insights

Kantar In Conversation

The Digital Brand Effect

Youtube: Why do people pay attention to some ads, but not others?