Media Insights

We help clients navigate media decisions in today’s fast-changing world of media – to drive brand growth. With comprehensive media solutions for enhanced planning, effectiveness measurement and optimisation, Kantar’s expertise helps maximise the ROI of marketing budgets by driving sales growth today and creating demand for tomorrow.

Cookieless Measurement

Media Trends & Predictions

Media Reactions

The X Factor – Cross Media Brand + Sales

The X Factor – Cross Media Brand + Sales 

Understanding campaign effectiveness in driving brand metrics and sales


As our media landscape continues to evolve in a world where media proliferation is leading to audience fragmentation and a higher reliance on digital programmatic buying, there is a much greater focus on campaign effectiveness among advertisers.


Cross Media is Kantar’s gold standard campaign measurement and optimisation tool that evaluates how marketing activities impact brand equity. And it is now available with the ability to measure sales.


Cross Media Brand + Sales delivers robust insights into the contribution and ROI of multimedia campaigns on brand and sales metrics. This helps agencies and marketers make:

— better decisions about media and channel investment

— improve exposure, effectiveness and efficiency.


Please reach out to discuss how we can help your brand grow or request the white paper below.

Request the Cross Media white paper

    Our Offer


    CrossMedia evaluates multichannel campaigns by isolating the impact of each channel on brand success and understanding channel synergies.

    Brand Lift

    Brand Lift measures campaign impact, analyses performance, highlights what’s working and shows how to optimise return on investment for campaigns.

    Context Lab

    Context Lab allows you to understand the effectiveness of content in specific digital contexts before the campaign goes live.

    Videos and Webinars

    Kantar Media

    Context Lab

    Brand Lift Insights

    Kantar In Conversation

    The Digital Brand Effect

    Youtube: Why do people pay attention to some ads, but not others?