We help clients navigate media decisions in today’s fast-changing world of media – to drive brand growth. With comprehensive media solutions for enhanced planning, effectiveness measurement and optimisation, Kantar’s expertise helps maximise the ROI of marketing budgets by driving sales growth today and creating demand for tomorrow.
Cookieless Measurement
Media Trends & Predictions
Media Reactions
Our Offer
CrossMedia
CrossMedia evaluates multichannel campaigns by isolating the impact of each channel on brand success and understanding channel synergies.
Brand Lift
Brand Lift measures campaign impact, analyses performance, highlights what’s working and shows how to optimise return on investment for campaigns.
Context Lab
Context Lab allows you to understand the effectiveness of content in specific digital contexts before the campaign goes live.
Videos and Webinars
Kantar Media
Context Lab
Brand Lift Insights
Kantar In Conversation
The Digital Brand Effect
Youtube: Why do people pay attention to some ads, but not others?
