Third-party cookies, the foundation of digital campaign measurement, will soon no longer be a part of our industry. Yet only 40% of marketers have started preparing. At Kantar we are working to ensure minimal impact for our clients. We have developed a triple-coverage strategy so we can continue to accurately and comprehensively measure advertising exposure:
- Direct integrations with a broad range of partners
- Technical innovations proactively implemented
- Analytical models to fill in gaps where measurement is not complete
Through our Project Moonshot initiative we are partnering with the biggest digital publishers, media companies and most well-known apps to enable continuity of measurement for your digital campaigns.
