Which-50: Australia’s Banks Have Lost US$6 Billion In Brand Value, But Everyone Still Loves Bunnings
A perceived lack of trust has wiped billions of dollars worth of value from some of Australia’s largest brands, according to a new report.
Despite a challenging year, Australia’s big banks are still among Australia’s most valuable brands, according to the BrandZ Top 40 Most Valuable Australian Brands report from WPP and Kantar. Overall the brand value across the category declined by 13 per cent – almost $6 billion – over the last 12 months.