The priority for a brand lies in achieving authenticity, consistency, and being meaningfully different to fuel brand growth. We explore why meaningfully different brands have a head start with AI.

The greatest priority for a brand lies in achieving authenticity, consistency, and being meaningfully different to fuel future brand growth. Many GenAI solutions claim to generate on-brand content that uses brand assets like brand voice and identity. But the challenge for brands to make the best use of Generative AI for growth goes beyond teaching algorithms what to do.

In this article, we explore why meaningfully different brands have a head start with AI and a perspective for marketers when using GenAI for creative outputs.