AdReaction 2019

Creating an in-depth understanding of the role of gender in advertising, AdReaction 2019 comprises analysis of 30,000 tests in the 2018 Link™ global ad database, survey responses of 450 global marketers, consumer advertising attitudes of almost 40,000 consumers and brand equity analysis of over 9,000 global brands. The report includes analysis of consumer responses to tens of thousands of brands, campaigns and ads, plus a global survey of marketers. Insights include the value of progressive gender portrayals in campaign success, understanding how in-market campaign effectiveness varies by gender, the role of different media formats and evidence-based best practice examples.

// 2019: Getting Gender Right
How can gender progressive advertising help grow your brand?

// 2018: The Art Of Integration
Explore how to maximise brand impact of multichannel marketing campaigns.

// 2017: Engaging Gen X, Y & Z
Learn behaviours and attitudes to effectively engage these generations.

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