CMO: Kantar has found 55 per cent of Australians think advertising reinforces harmful norms
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in AdReaction, Brand, Creative Development, Diversity & Inclusion, Media & Digital, Talk
Failure to target and portray women effectively impacts campaign effectiveness significantly, according to latest research out of Kantar. In the wake of controversies surrounding the recent Gillette ad and the #metoo movement, Kantar has found 55 per cent of Australians think advertising reinforces harmful norms, and 66 per cent of Australians believe advertising conforms to gender stereotypes.