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Insights
About
Connect
Consulting
Talk
From Gen AI guardrails and social media innovation to the sustainability role of marketing and rise of retail media networks, Kantar unveils 10 marketing trends to watch in 2025
Brand
Consulting
IPD
Diary of a CMO: Is your category’s ceiling coming down on you?
Brand
BrandZ
Consulting
10 Key Takeaways: Kantar BrandZ Most Valuable Global Brands 2024
Brand
Consulting
Why brand affinity is the secret sauce of effective marketing
Consulting
Talk
Kantar promotes from within announcing new Consulting leadership in Australia
Brand
BrandZ
Consulting
IPD
Retail
Optimising your pricing strategy during inflationary times: how to make mindful pricing decisions
Consulting
Determining sponsorship ROI
Brand
Consulting
Marketing Science
Modern Marketing Dilemmas: How should marketers stand up to recession?
Brand
Consulting
Sustainability
Why ESG credentials must have visibility if they are to add value
Brand
BrandZ
Consulting
Why Mark Ritson urges brands to go beyond salience
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