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Analytics News
Navigating the Generative AI Wave: Consumer Trends and Industry Impact
Kantar launches new AI assistant and AI product roadmap
AI and Gen AI – What’s the difference?
AI 2030: Benchmarking Insights in the AI Era of Human+
How can AI empower your innovation process and unlock new connections?
Unveiling the secrets of FMCG success: Harnessing data-driven sales predictions in an ever-changing consumer environment
Seeing the forest through the trees. Or how holistic measurement creates a clear path through the marketing maze
Getting back to the ‘human’ heart of your data with next gen martech
Tough times, tighter belts, shorter horizons
What could Generative AI mean for advertising and concept development?
Everything you need to know about data quality
Is inflation Wreaking Havoc with Your Media Projections?
The Holy Trinity
What Large Language Models could mean for market research
Modern Marketing Dilemmas: How should marketers stand up to recession?
The invaluable ingredients to measure marketing and media effectiveness
Modern Marketing Dilemmas: How should your brand react when prices are going up?
Modern Marketing Dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?
Why sales might decrease but brand equity does not
When sales and brand equity move in the same direction
Kantar Australia scales world class marketing effectiveness and analytics offer
Integrate your CRM and CX data for more successful customer engagement
What happens when experiential marketing goes virtual?
Empathy: the foundation of your future insights organisation
Four actions to ensure a successful Customer Analytics programme
Data Enrichment: Enrich your data for informed decisions
Beyond brand activism: Three routes to inclusive advertising
Marketing: Why your brand needs to build disruption into innovation, insights and intelligence
The importance of brand equity in understanding sales
Five steps to getting serious about Share of Search
Getting started on the ROI of Customer Experience
Consultancy: Kantar launches dedicated analytics practice in Australia
CMO: Zero party data: What on earth is it and why do marketers need it?
Which-50: Kantar launches analytics practice in Australia
AdNews: Kantar launches analytics practice in Australia
Daily Research News Online: Kantar launches analytics practice in Australia
Research News Live: Kantar launches analytics practice in Australia
B&T: Kantar launches analytics practice in Australia
Kantar launches analytics practice in Australia
Podcast: Why a data centric culture is imperative for your brand
ANZ Property Journal: Why you should trust the role of data tech in the era of distrust
Podcast: The role of AI in advertising creative
Opinion: Banking on trust – what the property industry can learn from Australia’s banking crisis
Opinion: Data analytics – an education for all in the smart future
Opinion: Why gaining our trust is imperative to those building Australia’s smart cities
