Podcast: Winning with women in financial services
Kantar Australia financial services expert and Head of Creative Development Sam Walters discusses in...
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Spark Green: Winning with women
Recent work and analysis from Kantar Australia identified that financial services providers are not ...
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Kantar’s Amy Fridlund speaking at B&T Changing The Ratio summit
Kantar’s Global Content Lead Amy ‘Fritz’ Fridlund will present ‘Building Brand Value thr...
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Marketing: Australian brands just can’t get gender right – and consumers have noticed
On the eve of International Women’s Day in 2019, Australian brands are still disproportionately out ...
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Marketing: Kantar study finds marketers and consumers split on gender stereotypes
Marketers are consistently getting gender portrayal wrong in the eyes of consumers, according to the...
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AdReaction 2019 – Advertising complacency perpetuating gender stereotypes in Australia
Failure to contemporise advertising costs male-skewed brands billions in brand value Failure to port...
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CMO: Predictions: 9 digital marketing trends for 2019
What does 2019 hold for digital marketers, and marketing generally? CMO asks a raft of industry expe...
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New Report: Brands are still failing to connect with women in meaningful ways
Brands promoting gender-balanced marketing are worth £774 billion more, says Kantar UK’s WhatW...
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B&T: Study: male-skewed bank marketing loses industry $5.4B every year
Analysis of over 3,200 consumers in Brand Z’s study of Australia’s most valuable brands reveals that...
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The $5.4 billion dollar hole – why our banks need to start winning with women
Analysis of over 3,200 consumers in Brand Z’s study of Australia’s most valuable brands reveals that...
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Opinion: Leapfrogging to equality – thinking ‘women-first’ when developing voice apps
Voice could be a leapfrog technology for women but it requires concerted efforts towards gender-sens...
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Summit: Winning Over Women in Financial Services
On Tuesday September 4, we will reveal how Australia’s financial services industry can better ...
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Marketing: Why your brand must have a position on gender
2018-03-14 As marketers, we have a powerful platform to change the role models and messages society ...
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Mumbrella: Killing unconscious bias is the only way to solve advertising’s gender problem
2018-03-07 Ahead of International Woman’s Day on Thursday, Kantar TNS’ Anne Rayner consi...
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