Stabilising Smartphone sales, a software ‘arms race’, and rising pressure for Samsung and Apple.

Worldpanel ComTech team has predicted five key consumer technology trends to watch in 2024. These include an upsurge in consumer confidence, a flood of AI-fuelled software innovations, a rise in the popularity of refurbished devices, fierce competition from new players, and a continued yet slow uptake of foldable phones.

The trends have been identified based on a detailed analysis of consumer behaviour in six technology categories across 20 global markets. This understanding has enabled Worldpanel to predict how attitudes and behaviour will change in the coming year, and the impact that this will have on the industry.