SCN: Top 40 most valuable Australian brands revealed
What’s in a brand? Well, it turns out a whole lot. Shopping Centre News explores this new Australian study which measures brand equity – a measurement that is complex for most marketers and brand experts. This week the release of the The BrandZTM Top 40 Most Valuable Australian Brands ranking demonstrated the strength and importance of Australia retail and shopping centre brands. The report is a new annual study by WPP AUNZ and Kantar Millward Brown tracking the fortunes of Australia’s most valuable brands.