Discover Kantar’s 3-step guide to maximise your margins and stay affordable.

Presbyopia comes with age. You reach 40 and suddenly distant objects become clearer. The word itself ‘presbys’ = ‘old man’ implies you’ve entered an older age group. And with age comes the joy of far-sightedness, also the difficulty focusing on up-close things.

In this article, we will explain why some degree of presbyopia is good for every business; marketers who have the ability to see beyond inflation, recession and any other type of financial dislocation will not get knocked off by the crisis. They will rather emerge victorious to tell their story of endurance.